Will consumers pay for e-fashion? A multi-study investigation

Giovanni Pino, Marco Pichierri, Kokho (Jason) Sit*

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

  • 1 Conference contribution

Search results

  • 2023

    Assessing consumer willingness to pay for digital clothes

    Pino, G., Pichierri, M. & Sit, J., 21 Jun 2023, 8th Colloquium on European Research in Retailing. Nieto Garcia, M., Acuti, D., Sit, J. & Brusset, X. (eds.). Vol. 8. p. 233-235 3 p.

    Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

    Open Access