Will consumers pay for e-fashion? A multi-study investigation

Giovanni Pino
, Marco Pichierri
, Kokho (Jason) Sit^*

^*Corresponding author for this work

School of Strategy, Marketing and Innovation

Research output: Contribution to journal › Article › peer-review

1 Downloads (Pure)

1 Citations
1 Conference contribution
1 Article

2 results

2025
Running out of wardrobe space? Maybe you should follow the growing trend for clothes you can’t actually wear
Sit, K., Pino, G. & Pichierri, M., 22 Sept 2025, The Conversation.
Research output: Contribution to specialist publication › Article

Open Access
2023
Assessing consumer willingness to pay for digital clothes
Pino, G., Pichierri, M. & Sit, J., 21 Jun 2023, 8th Colloquium on European Research in Retailing. Nieto Garcia, M., Acuti, D., Sit, J. & Brusset, X. (eds.). Vol. 8. p. 233-235 3 p.
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Open Access