Women’s entrepreneurial motives and perceptions of entrepreneurship programmes: a case study of Sweden and Tanzania

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Women’s entrepreneurship has received global recognition and support due to its contribution to the economy, with many initiatives focusing on entrepreneurship programs as a tool for influencing women’s perceptions and attitudes towards entrepreneurship. The socio-cultural context also plays a role, with a society’s gender role ideology determining the level of normative support and legitimacy accorded to women entrepreneurs. Based on semi-structured interviews, this study therefore focused on analyzing women’s entrepreneurial motives and perceptions regarding entrepreneurship programs in two different socio-cultural contexts namely Sweden and Tanzania. The study contributes to existing literature on entrepreneurial motives by identifying different non-mutually exclusive categories of ‘pull’ (personal identity, prior experiences, social mission and self achievement), ‘push’ (providing solutions) and ‘combined ‘(part-time entrepreneurs) factors that influence women’s decisions to become entrepreneurs. Second, I find that the socio-cultural context influences the prevalence of entrepreneurial motives in each context. This highlights the fact that women’s entrepreneurial motives are more nuanced and complex than the ongoing academic discourse on ‘necessity’ versus ‘opportunity’ entrepreneurs. Third, entrepreneurship programs can be viewed as having an overall positive impact on women entrepreneurs. However, what was perceived as being of value by the women entrepreneurs differed based on their entrepreneurial motives. Implications for policy and practice are also highlighted.
Original languageEnglish
Title of host publicationBeyond Borders
Subtitle of host publicationEssays on Entrepreneurship, Co-operatives and Education in Sweden and Tanzania
EditorsMikael Lönnborg, Benson Otieno Ndiege, Besrat Tesfaye
Place of PublicationStockholm
PublisherSödertörns högskola
Number of pages22
ISBN (Electronic)9789189109629
ISBN (Print)9789189109612
Publication statusPublished - 1 Apr 2021

Publication series

NameSödertörn Academic Studies
PublisherSödertörns högskola
ISSN (Print)1650-433X


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