Yesterday, today and tomorrow - constant change

Peter Reader

    Research output: Contribution to journalArticlepeer-review

    91 Downloads (Pure)

    Abstract

    The paper is a personal perspective on changes in PR, Marketing and Communications in universities, reviewing changes which have taken place in the last 30 years, and predicting further change to come.
    Original languageEnglish
    Pages (from-to)84-86
    Number of pages3
    JournalPerspectives: Policy and Practice in Higher Education
    Volume15
    Issue number3
    DOIs
    Publication statusPublished - Jul 2011

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