Abstract
The paper is a personal perspective on changes in PR, Marketing and Communications in universities, reviewing changes which have taken place in the last 30 years, and predicting further change to come.
| Original language | English |
|---|---|
| Pages (from-to) | 84-86 |
| Number of pages | 3 |
| Journal | Perspectives: Policy and Practice in Higher Education |
| Volume | 15 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Jul 2011 |