A Comprehensive Analysis of the Influence of Artificial Intelligence on Functions of Human Resource Management in the Context of the Indian Sports Industry

Student thesis: Doctoral Thesis


Artificial Intelligence (AI) has emerged as a game-changer in the realm of sports, profoundly impacting various facets of the sports industry. In athlete training, AI leverages machine learning algorithms to design personalised workout regimens based on individual performance data, promoting optimal physical conditioning and injury prevention. During actual gameplay, AI-driven analytics empower coaches with unprecedented insights into player performance, opponent strategies, and overall team dynamics. This facilitates informed decision-making and strategic planning. Moreover, sensor technologies play a pivotal role in sports tracking and analysis. AI processes vast amounts of data generated by these tools, offering precise and real-time information on player movements, biometrics, and tactical patterns. This data-driven approach not only aids in refining training methodologies but also enhances the overall competitiveness of teams. Beyond the field, AI is transforming the fan experience. Through personalised content recommendations, augmented reality applications, and interactive platforms, AI creates immersive and tailored engagements for sports enthusiasts. The integration of AI in sports, therefore, goes beyond performance optimisation; it encapsulates a holistic revolution that extends from training facilities to the fan's living room, reshaping the landscape of sports in terms of both competition and entertainment. This thesis explores the multifaceted impact of AI on the sports industry. It delves into AI applications in athlete training, gameplay analytics, and fan engagement whilst emphasising the transformative nature of this technological integration. Specifically, this chapter showcases how AI is not only optimising performance but also reshaping the entire sports ecosystem, from training facilities to fan experiences.
Date of Award15 Apr 2024
Original languageEnglish
Awarding Institution
  • University of Portsmouth
SupervisorMike Rayner (Supervisor), Thomas Webb (Supervisor) & Barry Smart (Supervisor)

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