An evaluation of the sustainability of the paradigm shift to e-commerce grocery business from brick-and-mortar grocery stores in the UK

Student thesis: Master's Thesis


This case study investigates the pandemic-driven paradigm transition from brick-and-mortar to e-commerce in the grocery industry to determine its viability. The Office for National Statistics UK, corporate publications, industry papers, and consultancy inspections are only some of the data sources used to examine the development of online and offline food sales in the UK during the past decade. It examines the sustainability of the shift from the viewpoints of operational and supply chain feasibility and consumer behavior and lifestyle changes. The study also looks at how advancements in technology may affect the future ratio of online to traditional retail sales. This comprehensive analysis illuminates the potential durability and revolutionary impact of the e-commerce trend on the grocery retail sector.
Date of Award2023
Original languageEnglish

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