Developing a customer-focused approach (DaCfA)

  • Peter Robert Dack

Student thesis: Doctoral Thesis


The themes of poor communication, lack of measurement and erratic supply-chain performance are common issues that we either encounter in our every-day working life, or have read about in our professional journals. In 2001 a large business within Case X initiated a programme to tackle a number of these issues by embarking on a mission to improve internal service quality which eventually led to a sizeable number of ServQual activities across a wide-range of services engaging in excess of 2,000 individuals.
A common theme seen during this programme were that departments had difficulty describing who their customers were, the services they provided to those customers, coupled with this was a lack of measurement of the attributes that were or thought to be import to the customer. This eventually led to the research into a toolset that can assist organisations to understand the supply-chain that they operate within. The toolset is styled, Developing a Customer-focused Approach (DaCfA) a Model and Toolset (suite of matrices and templates) designed to capture and facilitate the review supply-chain information.
This Research takes the DaCfA Model, and Toolset developed within Case X, and through a suite of case studies applies both to inside and outside the Case X environment as well as in the internal and external supply-chain. This Research shows that the DaCfA Model and Toolset have made a valuable contribution to knowledge.
The Research concludes that the research aim and objectives were fully achieved and the following contribution to knowledge concerning:
- The DaCfA Model
- The DaCfA Toolset, specifically around the:
o Customer/supplier interfaces and relationships
o Measurement definition
- A set of themes (styled Theoretical Themes) that are readily observed within organisations undertaking a Customer-focused activity.
Date of AwardNov 2014
Original languageEnglish
SupervisorDebbie Reed (Supervisor) & Mike Kaye (Supervisor)

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