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A Comparative Analysis of Young Chinese Female Consumers' Luxury Brand Purchase Intentions in Virtual Store and Brick-And-Mortar Store Environments

Activity: Participating in or organising an event typesParticipation in conference

Sharon Wu (Presented paper),

Cheng-Has Steve Chen (Presented paper), 8 Jul 201311 Jul 2013

8 Jul 201311 Jul 2013

A Comparative Analysis of Young Chinese Female Consumers' Luxury Brand Purchase Intentions in Virtual Store and Brick-And-Mortar Store Environments: Academy of Marketing 2013

Duration8 Jul 201311 Jul 2013
Location of eventUniversity of South Wales hosted the Academy of Marketing Conference in Cardiff
CityCardiff
CountryUnited Kingdom
Web address (URL)
Degree of recognitionInternational event

Event: Conference

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