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Activity: Participating in or organising an event typesParticipation in conference

Sharon Wu (Presented paper),

Cheng-Has Steve Chen (Presented paper), 2 Jul 20125 Jul 2012

eWoM Effects in the Consumer Purchase Decision Making Process of A Holiday Destination - An Exploration of Young Professionals, Faniles, and Empty Nesters in British Market
2 Jul 20125 Jul 2012

Marketing: Catching the technology wave

Duration2 Jul 20125 Jul 2012
Location of eventUniversity of Southampton
CountryUnited Kingdom
Web address (URL)
Degree of recognitionInternational event
OrganisersAcademy of Marketing (External organisation)

Event: Conference

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