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The Impact of Social Identity Theory in Chinese Luxury Brand Consumption

Activity: Participating in or organising an event typesParticipation in conference

Sharon Wu (Presented paper),

Cheng-Has Steve Chen (Presented paper),

Tom Farrell (Presented paper), 10 Apr 201411 Apr 2014

April 2014. The first Monaco Symposium on Luxury, organized by the INSEEC Group and the International University of Monaco (part of the INSEEC Group), took place on the 10th and 11th April in Monaco.
10 Apr 201411 Apr 2014

The Impact of Social Identity Theory in Chinese Luxury Brand Consumption: Monaco Symposium on Luxury - Luxury Marketing: From Tradition to Innovation

Duration10 Apr 201411 Apr 2014
Location of eventInternational University of Monaco
CityMonaco
CountryFrance
Degree of recognitionInternational event

Event: Conference

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