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Image-conscious people contribute to greater number of crowdfunding campaigns but give less money, study finds

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nline funders driven by interest in 'personal branding', say researchers. Image-conscious people tend to support more crowdfunding campaigns, but give less money, according to a new research.

Period10 Mar 2018

References

TitleImage-conscious people contribute to greater number of crowdfunding campaigns but give less money, study finds
Degree of recognitionNational
Media name/outletIndependent
Media typeWeb
CountryUnited Kingdom
Date10/03/18
DescriptionFunders who have a public profile with a photo are more conscious of their “personal branding” and engage with a greater number of fundraising campaigns than those who do not, a study by the University of Portsmouth found.
Producer/AuthorChris Baynes
URLhttps://www.independent.co.uk/news/science/crowdfunding-campaigns-image-conscious-give-more-less-personal-branding-portsmouth-university-a8249776.html
PersonsJoe Cox

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