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The darker side of being devoted to your favourite brand

Press/Media: Expert Comment

Description

New research is the first to establish the darker side of being devoted to your favourite brand

Period6 Dec 2017

References

TitleNew research reveals the dark side of brand loyalty
Media name/outletPhys.org
Media typeWeb
Date6/12/17
DescriptionNew research is the first to establish the darker side of being devoted to your favourite brand.
Producer/AuthorUniversity of Portsmouth
URLhttps://phys.org/news/2017-12-reveals-dark-side-brand-loyalty.html
PersonsYuksel Ekinci
Relations

ID: 8444060