The darker side of being devoted to your favourite brand
Press/Media: Expert Comment
- Richard Yuksel Ekinci
References
Title | New research reveals the dark side of brand loyalty |
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Media name/outlet | Phys.org |
Media type | Web |
Date | 6/12/17 |
Description | New research is the first to establish the darker side of being devoted to your favourite brand. |
Producer/Author | University of Portsmouth |
URL | https://phys.org/news/2017-12-reveals-dark-side-brand-loyalty.html |
Persons | Richard Yuksel Ekinci |
Related information
Outputs
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: compulsive buying and external trash-talking
Research output: Contribution to journal › Article
ID: 8444060