The darker side of being devoted to your favourite brand
Press/Media: Expert Comment
References
| Title | New research reveals the dark side of brand loyalty |
|---|---|
| Media name/outlet | Phys.org |
| Media type | Web |
| Date | 6/12/17 |
| Description | New research is the first to establish the darker side of being devoted to your favourite brand. |
| Producer/Author | University of Portsmouth |
| URL | https://phys.org/news/2017-12-reveals-dark-side-brand-loyalty.html |
| Persons | Yuksel Ekinci |
Related information
Outputs
The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: compulsive buying and external trash-talking
Research output: Contribution to journal › Article
ID: 8444060
