Dataset: 'Perceived authenticity of online-only brands (OOBs)'
The present study examines the dimensions that are meaningful to define the perceived authenticity of OOBs (i.e. retail brands that trade exclusively online) from a consumer’s perspective.
|Date made available||8 Apr 2021|
|Publisher||University of Portsmouth|
|Date of data production||13 Nov 2019 - 15 Nov 2019|
Perceived authenticity of online-only brands (OOBs): a quali-quantitative study with online consumers
Research output: Contribution to journal › Article › peer-review