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Dataset: 'Perceived authenticity of online-only brands (OOBs)'

Dataset

  • Dr Jason Sit (Creator)
  • Giovanni Pino (Creator)
  • Marco Pichierri (Creator)

Description

The present study examines the dimensions that are meaningful to define the perceived authenticity of OOBs (i.e. retail brands that trade exclusively online) from a consumer’s perspective.
Date made available8 Apr 2021
PublisherUniversity of Portsmouth
Date of data production13 Nov 2019 - 15 Nov 2019

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ID: 27087791