Organisational unit: Subject Group
The Marketing and Sales Management subject group has a number of specialist research fields. Our researchers work in areas of advertising, consumer behaviour, digital marketing, sales management, services and tourism. As well as our publications in internationally and nationally recognised journals, we undertake applied research in collaboration with businesses to ensure our work has relevance and impact.
A list of our researchers and their research interests can be found here.
A list of our journal and conference publications can be found here.
Post Graduate Research Degree students are an important part of our research culture. Our research community is made up of both full and part-time Post Graduate Research Degree students who are working on PhD and DBA programmes. Our students are working on novel topics within areas such as mobile advertising, health communication and social media.
A list of our PhD students can be found here.
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