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Marketing and Sales

Organisational unit: Subject Group

  1. 2018
  2. Published
  3. Early online

    Which resources and capabilities underpin strategic key account management?

    Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L. & Marcos Cuevas, J. 25 May 2018 In : Industrial Marketing Management. 13 p.

    Research output: Contribution to journalArticle

  4. Early online

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Dr Padmali Rodrigo, Khan, H. & Professor Yuksel Ekinci 18 May 2018 In : Journal of Retailing and Consumer Services.

    Research output: Contribution to journalArticle

  5. Published

    Examining the effectiveness of government policy for retail districts: evidence from Korea

    Kim, W., Hallsworth, A. & Kim, H. 14 May 2018 In : Sustainability. 10, 5, 15 p.

    Research output: Contribution to journalArticle

  6. Early online

    Size does matter: effects of in-game advertising stimuli on brand recall and brand recognition

    Chaney, I., Hosany, S., Dr Meng Shan Wu, Chen, C-H. S. & Nguyen, B. 7 May 2018 In : Computers in Human Behavior. 86, p. 311-318 8 p.

    Research output: Contribution to journalArticle

  7. Early online

    On being local and being successful in Korea: Tesco and E-mart

    Kim, W., Hallsworth, A. & Kim, H. 2 May 2018 In : Area.

    Research output: Contribution to journalArticle

  8. Early online

    Government policy for high street retail and town centres at a crossroads in England and Wales

    Coca-Stefaniak, A. & Hallsworth, A. 8 Mar 2018 In : Cities .

    Research output: Contribution to journalArticle

  9. Early online

    Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises

    Kasim, A., Professor Yuksel Ekinci, Altinay, L. & Hussain, K. 5 Mar 2018 In : Journal of Hospitality Marketing and Management. 21 p.

    Research output: Contribution to journalArticle

  10. Published

    The determinants of conversion rates in SME e-commerce websites

    Di Fatta, D., Patton, D. & Dr Giampaolo Viglia 1 Mar 2018 In : Journal of Retailing and Consumer Services. 41, p. 161-168 8 p.

    Research output: Contribution to journalArticle

  11. Early online

    Positive and negative behaviours resulting from brand attachment: the moderating effects of attachment styles

    Japutra, A., Professor Yuksel Ekinci & Simkin, L. 23 Feb 2018 In : European Journal of Marketing.

    Research output: Contribution to journalArticle

  12. Early online

    When co-creation pays: stimulating engagement to increase revenues

    Tu, Y., Neuhofer, B. & Dr Giampaolo Viglia 23 Feb 2018 In : International Journal of Contemporary Hospitality Management.

    Research output: Contribution to journalArticle

  13. Published

    Using labels and accessories as creative advertising media: Insights from Cannes Lions 2017

    Dr Sarah Turnbull 21 Feb 2018 In : Current Trends in Fashion Technology & Textile Engineering. 3, 2, 555606

    Research output: Contribution to journalComment/debate

  14. Early online
  15. Early online

    Beyond chemistry: the role of employee emotional competence in personalized services

    Matute, J., Palau-Saumell, R. & Dr Giampaolo Viglia 8 Feb 2018 In : Journal of Services Marketing. 14 p.

    Research output: Contribution to journalArticle

  16. Early online

    Humanize your business. The role of personal reputation in the sharing economy

    Mauri, A. G., Minazzi, R., Ms Marta Nieto-Garcia & Dr Giampaolo Viglia 6 Feb 2018 In : International Journal of Hospitality Management. 73, p. 36-43 8 p.

    Research output: Contribution to journalArticle

  17. Accepted for publication

    A consumer-based brand performance model for assessing brand success

    Molinillo, S., Professor Yuksel Ekinci & Japutra, A. 3 Feb 2018 (Accepted for publication) In : International Journal of Market Research.

    Research output: Contribution to journalArticle

  18. Early online

    The role of ideal self-congruence and brand attachment in consumers’ negative behaviour: compulsive buying and external trash-talking

    Japutra, A., Simkin, L. & Professor Yuksel Ekinci 31 Jan 2018 In : European Journal of Marketing. 52, 1/2

    Research output: Contribution to journalArticle

  19. Published

    Every girl can be treated as a princess! An investigation of young Chinese female consumers’ cosmetics consumption – the impact of eWoM

    Dr Meng Shan Wu, Chen, C-H. S. & Dr Stacey Li Jan 2018 The 29th International Competition for Cosmetic, Hairdressing, and Nail Painting Techniques of 2017. Kaohsiung, Taiwan: The Technological Research Association of Professional Cosmetology and Hairdressing, p. 79-90

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  20. 2017
  21. Early online

    The determinants of stakeholder engagement in digital platforms

    Dr Giampaolo Viglia, Pera, R. & Bigné, E. 19 Dec 2017 In : Journal of Business Research.

    Research output: Contribution to journalArticle

  22. Published

    Book review: Marketing in Food, Hospitality, Tourism and Events

    Dr Giampaolo Viglia, Ms Marta Nieto-Garcia & Pera, R. 1 Dec 2017 In : Tourism Management. 63, p. 351-352 2 p.

    Research output: Contribution to journalBook/Film/Article review

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