Skip to content

Marketing and Sales

Organisational unit: Subject Group

  1. 2018
  2. Published

    Size does matter: effects of in-game advertising stimuli on brand recall and brand recognition

    Chaney, I., Hosany, S., Dr Meng Shan Wu, Chen, C-H. S. & Nguyen, B. 1 Sep 2018 In : Computers in Human Behavior. 86, p. 311-318 8 p.

    Research output: Contribution to journalArticle

  3. Early online

    An investigation into on-sourcing of advertising creativity in an emerging economy: the case of the United Arab Emirates

    Dr Liza Howe-Walsh, Dr Sarah Turnbull & Budhwar, P. 3 Aug 2018 In : Journal of Business Research. 9 p.

    Research output: Contribution to journalArticle

  4. Published

    Humanize your business. The role of personal reputation in the sharing economy

    Mauri, A. G., Minazzi, R., Ms Marta Nieto-Garcia & Dr Giampaolo Viglia 1 Jul 2018 In : International Journal of Hospitality Management. 73, p. 36-43 8 p.

    Research output: Contribution to journalArticle

  5. Accepted for publication

    Are Higher Education employability and entrepreneurial measures relevant? Introducing AGILE reflection

    Mrs Karen Knibbs 22 Jun 2018 (Accepted for publication) In : Industry and Higher Education.

    Research output: Contribution to journalArticle

  6. Early online

    How handwriting reduces negative online ratings

    Tassiello, V., Dr Giampaolo Viglia & Mattila, A. S. 7 Jun 2018 In : Annals of Tourism Research.

    Research output: Contribution to journalArticle

  7. Published
  8. Early online

    Which resources and capabilities underpin strategic key account management?

    Guesalaga, R., Gabrielsson, M., Rogers, B., Ryals, L. & Marcos Cuevas, J. 25 May 2018 In : Industrial Marketing Management. 13 p.

    Research output: Contribution to journalArticle

  9. Early online

    The determinants of foreign product preference amongst elite consumers in an emerging market

    Dr Padmali Rodrigo, Khan, H. & Ekinci, Y. 18 May 2018 In : Journal of Retailing and Consumer Services.

    Research output: Contribution to journalArticle

  10. Published

    Examining the effectiveness of government policy for retail districts: evidence from Korea

    Kim, W., Hallsworth, A. & Kim, H. 14 May 2018 In : Sustainability. 10, 5, 15 p.

    Research output: Contribution to journalArticle

  11. Early online

    On being local and being successful in Korea: Tesco and E-mart

    Kim, W., Hallsworth, A. & Kim, H. 2 May 2018 In : Area.

    Research output: Contribution to journalArticle

  12. Accepted for publication

    An exploration into identity and business evolution for SME owners

    Slade, A., Ekinci, Y. & Dr Sianne Gordon-Wilson 1 May 2018 (Accepted for publication) BAM 2018 Conference Proceedings. British Academy of Management

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  13. Early online

    Government policy for high street retail and town centres at a crossroads in England and Wales

    Coca-Stefaniak, A. & Hallsworth, A. 8 Mar 2018 In : Cities .

    Research output: Contribution to journalArticle

  14. Early online

    Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises

    Kasim, A., Ekinci, Y., Altinay, L. & Hussain, K. 5 Mar 2018 In : Journal of Hospitality Marketing and Management. 21 p.

    Research output: Contribution to journalArticle

  15. Published

    The determinants of conversion rates in SME e-commerce websites

    Di Fatta, D., Patton, D. & Dr Giampaolo Viglia 1 Mar 2018 In : Journal of Retailing and Consumer Services. 41, p. 161-168 8 p.

    Research output: Contribution to journalArticle

  16. Early online

    Positive and negative behaviours resulting from brand attachment: the moderating effects of attachment styles

    Japutra, A., Ekinci, Y. & Simkin, L. 23 Feb 2018 In : European Journal of Marketing.

    Research output: Contribution to journalArticle

  17. Early online

    When co-creation pays: stimulating engagement to increase revenues

    Tu, Y., Neuhofer, B. & Dr Giampaolo Viglia 23 Feb 2018 In : International Journal of Contemporary Hospitality Management.

    Research output: Contribution to journalArticle

  18. Published

    Using labels and accessories as creative advertising media: Insights from Cannes Lions 2017

    Dr Sarah Turnbull 21 Feb 2018 In : Current Trends in Fashion Technology & Textile Engineering. 3, 2, 555606

    Research output: Contribution to journalComment/debate

  19. Early online
  20. Early online

    Beyond chemistry: the role of employee emotional competence in personalized services

    Matute, J., Palau-Saumell, R. & Dr Giampaolo Viglia 8 Feb 2018 In : Journal of Services Marketing. 14 p.

    Research output: Contribution to journalArticle

  21. Accepted for publication

    A consumer-based brand performance model for assessing brand success

    Molinillo, S., Ekinci, Y. & Japutra, A. 3 Feb 2018 (Accepted for publication) In : International Journal of Market Research.

    Research output: Contribution to journalArticle

Previous 1 2 3 4 5 6 7 8 ...16 Next

ID: 8343