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Marketing and Sales

Organisational unit: Subject Group

  1. A framework to understand how Baby Boomers socially construct online shopping ideologies in relation to ageing identity

    Author: Mrs Liz Meech , Jul 2017

    Supervisor: Clark, L. (Supervisor) & Wheeler, C. (Supervisor)

    Student thesis: Doctoral Thesis

  2. An analysis of the management of packaging within new product development: an investigation in the UK food and drinks sectors

    Author: Simms, C. D., Sep 2012

    Supervisor: Professor Paul Trott (Supervisor), Wheeler, C. (Supervisor) & Lowman, M. (External person) (Supervisor)

    Student thesis: Doctoral Thesis

  3. An exploration of the concept of branding in the higher education sector

    Author: Chapleo, C., 2011

    Supervisor: Wheeler, C. (Supervisor)

    Student thesis: Doctoral Thesis

  4. Improving customer generation by analysing website visitor behaviour

    Author: Ramlall, S., Apr 2011

    Supervisor: Dr David Sanders (Supervisor) & Dr Giles Tewkesbury (Supervisor)

    Student thesis: Doctoral Thesis

  5. Investigating the role and significance of corporate stories in corporate reputation management

    Author: Spear, S., 12 Apr 2015

    Supervisor: Clark, L. (Supervisor), Wheeler, C. (Supervisor) & Dr Sarah Turnbull (Supervisor)

    Student thesis: Doctoral Thesis

  6. Social media practices in SME marketing activities: a dynamic capability approach

    Author: Atanassova, I. V., Oct 2016

    Supervisor: Clark, L. (Supervisor)

    Student thesis: Doctoral Thesis

  7. The E-Cultural Adaption Framework (E-CAF): adapting the local travel interface for Egyptian consumers

    Author: Hagag, W., 2011

    Supervisor: Wheeler, C. (Supervisor), Clark, L. (Supervisor) & Professor Paul Trott (Supervisor)

    Student thesis: Doctoral Thesis

  8. The creative development process within U.K. advertising agencies : an exploratory study

    Author: Dr Sarah Turnbull , Nov 2011

    Supervisor: Wheeler, C. (Supervisor) & Clark, L. (Supervisor)

    Student thesis: Doctoral Thesis

  9. UK sales managers’ perceptions of the antecedents and moderating factors influencing the outsourcing of sales activities

    Author: Rogers, B., May 2013

    Supervisor: Rogers, B. (Supervisor), Wheeler, C. (Supervisor) & Professor Paul Trott (Supervisor)

    Student thesis: Doctoral Thesis

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