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Chandra Naidu

Chandra Naidu


I am a PhD student in the Department of Marketing and Sales. My thesis is about Development and Implementation of Digital Marketing Strategy in SMEs, A cross cultural comparison between UK and Bangladesh. I hold an MSc degree in Business and Management from University of Portsmouth. I also hold BA(Hons) degree in Business and Management from University of Sunderland.  I gained over 8 years industry experience working in Public sector, Retail and NHS (National Health Service).


Research Interests

My research interests are focussed on areas such as digital marketing, SME development and Internationalisation in emerging markets.

Media Availability

I am happy to take calls and emails from media on my research, and am aware of the need to respond to journalists in a timely manner.  Please contact me directly at

Interested journalists can also contact the University's Media and Communications team for support and advice on all media engagement.

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