Dr Chris Simms
Reader in Innovation Management and New Product Development
I am a Reader in New Product Development and Innovation Management at the Faculty of Business and Law. I teach on a range of undergraduate and postgraduate programmes, including business studies and business administration, as well as marketing programmes. I am also heavily involved in teaching on the MSc in Innovation Management and Entrepreneurship.
In 2013 I completed my PhD examining the management of packaging within new product development in the fast moving consumer goods industry. I am currently superising a number of PhD projects in areas linked to my research interests, which include, new product development, product innovation, process innovation and packaging.