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Professor Colin Wheeler




I am Professor of Marketing at the Faculty of Business and Law, Portsmouth, UK.

My research interests include international marketing and entrepreneurship, export performance and the internationalisation of the small and medium size firm (SME).

I have recently published an edited book on International Entrepreneurship in the Life Sciences with Edward Elgar and has published in the British Journal of Management, International Business Review, International Small Business Journal, European Journal of Marketing and the Journal of International Entrepreneurship.

Research Interests

I am currently researching the internationalisation of SME's in the advanced medical products sector with Professor Marian Jones of the University of Glasgow.

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