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Professor Dan Nunan

Head of Subject Group



I'm Professor of Management and Head of Subject Group (Head of Department) at the University of Portsmouth. My responsibilities including leading one of Europe’s largest academic marketing groups with more than 45 faculty members and over 20 doctoral reseachers. I am Editor-in-Chief of the International Journal of Market Research (IJMR).

I have written more than 50 journal articles and conference papers. My research has been published in leading journals, including FT50 ranked journals, such as: Journal of Management Studies, Journal of Business Ethics, Journal of Public Policy and Marketing, Journal of Business ResearchJournal of Small Business Management, Industrial Marketing Management, European Journal of Marketing, Psychology & Marketing and New Technology, Work & Employment. My latest publications are available on my Google Scholar profile here.

I am author of Europe’s leading marketing research methods textbook (Marketing Research: Applied Insight) now in its 6th edition and adopted by more than 200 Universities.

I sit on the University of Portsmouth Academic Council and University Research & Innovation Committee. I am an external examiner at Kings Business School, Kings College London.


Before joining Portsmouth in 2018 I held positions at Birkbeck, University of London (where I was part of the team developing the successful launch of the Joint MBA programme with Central St. Martins) and Henley Business School, where I also held a Faculty role as Director of Postgraduate Programmes (Business & Management). I have taught at Cranfield School of Management, Kings College London and held a visiting position at the University of Malta.

I hold an ESRC funded PhD from Cranfield School of Management where I carried out research on how people perceive health risks and the growth in ‘the worried well’. I completed an MRes in Management Research Methods from Cranfield and an MSc in International Marketing from Strathclyde Business School. My undergraduate degree was from the Department of Computer Science at the University of York. I am a Fellow of the Higher Education Academy and the Royal Statistical Society.

In 2012 I won the Market Research Society Award for Innovation in Research Methodology for developing cost effective approaches to identifying rare samples in health research. I have since twice been nominated for the MRS Silver Medal. I regularly give talks to organisations and industry groups on issues relating to the digital economy, privacy and regulation. I have also worked with a number of public bodies including the UK Cabinet Office. 

Prior to my academic career I held a number of industry roles. I was Associate Director at UBS, and held senior commercial roles in the technology sector, including as Marketing Director and CEO. I have worked in the UK, Switzerland and the United States.

Research Interests

My research interests are focussed on macro-level phenomena relating to the digital economy and public policy. Recent projects have focussed on customer privacy and big data, virtualisation of work, the sharing economy and AI. Current research projects explore the ethical implications of AI as well as the role of social media in spreading misinformation - including vaccine misinformation.

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