Skip to content

Dr Giampaolo Viglia


Giampaolo Viglia


My teaching, research and knowledge exchange specialisms are in the field of service marketing and hospitality management. My work has been published in many different journals including Journal of Service Research, Annals of Tourism Research, Journal of Interactive Marketing, Tourism Management, Psychology & Marketing, Journal of Travel Research, Journal of Business Research, International Journal of Hospitality Management, Journal of Services Marketing and International Small Business Journal. I sit in the Editorial Board of Psychology & Marketing and I serve as Associate Editor for Annals of Tourism Research and Methodology Editor for The Service Industries Journal. I contribute as track chair at the European Marketing Academy Conference (EMAC)I hold two PhDs, one in Business Statistics from the University of Turin, Italy, and another one in Marketing from Pompeu Fabra University, Spain.

In terms of professional experiences, I participated in two projects financed by the European Commission on food science. I am currently the Academic Lead of a big Knowledge Transfer Partnership with Fresh Relevance, a B2B company focusing on artificial intelligence in Marketing (total value of the bid £ 221.875). I have also worked with the Revenue Management Society on innovations in hospitality and travel. At the beginning of my career, I contributed to the development of a dynamic price system for some hotels in Italy.


Research Interests

My research interests lie in the areas of pricing, consumer decision-making, and online reputation. Methodologically, I enjoy both quantitative studies and conducting experiments. My approach is interdisciplinary, drawing on economics, management, and psychology.

I am the Research Lead for the Marketing and Sales subject group.

Teaching Responsibilities

I have taught marketing analytics, marketing strategy and revenue management, both at UG and PG level, in UK, Italy and Spain. I have also lead units on research methods at PhD level. I have contributed to the design of new international master programmes in Italy (University of Eastern Piedmont) and in Spain (Ramon Llull University). I served as level tutor at Bournemouth University, UK.

ID: 6357230