Dr Giampaolo Viglia
My teaching, research and knowledge exchange specialisms are in the field of marketing and hospitality management. I have published extensively in the top journals of my area, including Tourism Management, Journal of Interactive Marketing, Psychology and Marketing, International Journal of Hospitality Management, Journal of Economic Psychology, International Journal of Contemporary Hospitality Management, The Service Industries Journal, and International Small Business Journal. I sit in the Editorial Board of several international journals and I serve as track chair at the European Marketing Academy Conference (EMAC). I hold two PhDs, one in Business Statistics from the University of Turin, Italy, and another one in Marketing from Pompeu Fabra University, Spain.
In terms of professional experiences, I participated in two projects financed by the European Commission on food science. I have also worked with the Revenue Management Society on innovations in hospitality and travel. At the beginning of my career, I contributed to the development of a dynamic price system for some hotels in Italy.
My research interests lie in the areas of pricing, consumer decision-making, and online reputation. Methodologically, I enjoy both quantitative studies and conducting experiments. My approach is interdisciplinary, drawing on economics, management, and psychology.
I am Research Lead for the Marketing and Sales subject group.