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Mrs Judith Fletcher-Brown

Senior Lecturer

  1. 2020
  2. Accepted for publication

    How women in the UAE enact entrepreneurial identities to build legitimacy

    Mrs Helen Thompson-Whiteside, Dr Sarah Turnbull & Mrs Judith Fletcher-Brown, 17 Nov 2020, (Accepted for publication) In: International Small Business Journal.

    Research output: Contribution to journalArticlepeer-review

  3. Early online

    Mobile technology to give resource-based knowledge management advantage, to community health nurses in an emerging economies context

    Mrs Judith Fletcher-Brown, Miss Diane Carter, Vijay Pereira & Rajesh Chandwani, 10 Aug 2020, (Early online) In: Journal of Knowledge Management.

    Research output: Contribution to journalArticlepeer-review

  4. Early online

    Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources

    Mrs Judith Fletcher-Brown, Dr Sarah Turnbull, Professor Giampaolo Viglia, Tom Chen & Vijay Pereira, 14 Jul 2020, (Early online) In: International Journal of Research in Marketing. 0, p. 0 0.

    Research output: Contribution to journalArticlepeer-review

  5. 2019
  6. Published
  7. Early online

    Reflexivity and the challenges of collecting sensitive data in India: a research note

    Mrs Judith Fletcher-Brown, 9 Feb 2019, (Early online) In: Qualitative Research. 11 p.

    Research output: Contribution to journalArticlepeer-review

  8. 2018
  9. Published

    Health marketing in an emerging market: the critical role of signaling theory in breast cancer awareness

    Mrs Judith Fletcher-Brown, Vijay Pereira & Munyaradzi W. Nyadzayo, 1 May 2018, In: Journal of Business Research. 86, p. 416-434 19 p., 0.

    Research output: Contribution to journalArticlepeer-review

  10. 2017
  11. Published

    Confronting breast cancer is crucial to India’s economic development

    Mrs Judith Fletcher-Brown, 10 Oct 2017, The Conversation.

    Research output: Contribution to specialist publicationArticle

  12. 2015
  13. Published

    Is negotiating social change a corporate responsibility? Fact or fiction? A working paper

    Mrs Judith Fletcher-Brown & Vijay Pereira, 13 Dec 2015.

    Research output: Contribution to conferencePaperpeer-review

  14. Published
  15. Published
  16. Published

    Investigating interdisciplinary health interventions in India breast cancer campaigns

    Mrs Judith Fletcher-Brown, 2 Sep 2015.

    Research output: Contribution to conferencePaperpeer-review

  17. Published

    Modesty, motherhood and modernity: a cultural conundrum in need of a magic wand? Advertising the HPV vaccine to the modern Filipina

    Mrs Judith Fletcher-Brown, 9 Jul 2015, 2015 Academy of Marketing Conference - the magic in marketing. O'Malley, L. (ed.). Academy of Marketing

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  18. Published

    Developing 'employagility': the 3Es case for live-client learning

    Mrs Judith Fletcher-Brown, Mrs Karen Knibbs & Mrs Karen Middleton, 5 May 2015, In: Higher Education Skills and Work Based Learning. 5, 2, p. 181-195 14 p., 2042-3896.

    Research output: Contribution to journalArticlepeer-review

  19. Published

    Employability is dead - long live EmployaGility!

    Mrs Karen Knibbs, Mrs Judith Fletcher-Brown & Mrs Karen Middleton, 28 Apr 2015, p. 1. 1 p.

    Research output: Contribution to conferencePaperpeer-review

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