Mrs Karen Middleton
Senior Lecturer
Research Interests
My main field of study covers gender issues in advertising, but I have also worked on pedagogical research on the use of live client projects in higher education. My work includes research questions such as:
- Why are there so few women working in creative roles in advertising?
- What are the cultural and socio-economic impacts on the portrayal of women in advertising?
- Does sex still sell?
- How do individual differences influence audiences’ self-evaluation processes when exposed to idealised body images in advertising?
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