Mrs Leila De Lara
I am a senior lecturer in Enterprise Education and have a keen research interest around the entrepreneurial mind-set, creativity and resilience, as well as the use of blogging, social media and digital communication for effective online business promotion.
An award-winning social entrepreneur, I explored the link between creativity and self-efficacy to engage the disengaged and help raise the aspirations of those who were not in education, employment, or training – self-efficacy being an area which I am now investigating further in my PhD.
I am currently researching a PhD investigating the perceived self-efficacy of BSc level Games students undertaking an enterprise placement year starting their own business. I hope this will later inform best practice for enterprise education, making recommendations for HE learning and teaching.
I am also looking at Blogging for business, including social media and marketing strategies for start-up creative entrepreneurs and companies