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Mr Mick Hayes

Senior Lecturer

  1. 2017
  2. Published

    “Don’t blame the shopkeeper!!” Food, drink and confectionery advertising and British Government market controls during the Second World War

    Mr Mick Hayes, 1 Oct 2017, In : Journal of Historical Research in Marketing. 9, 4, p. 359-385 27 p.

    Research output: Contribution to journalArticle

  3. Published

    “Don’t blame the shopkeeper!!” How food, drink and confectionary brands’ advertising dealt with shortages and British Government control of the market during the Second World War

    Mr Mick Hayes, 1 Jun 2017, Explorations in globalization and glocalization: Proceedings of the 18th Biennial Conference on Historical Analysis and Research in Marketing (CHARM). Kennedy, A-M. (ed.). CHARM Association, p. 108-131

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  4. 2016
  5. Published

    When cultural differences operate in a similar manner: an analysis of cultural reflection in advertisements in Britain and Iran during periods of cultural upheaval

    Dr Mahsa Ghaffari & Mr Mick Hayes, 15 Jul 2016, Proceedings of the 41st Annual Macromarketing Conference. Macromarketing Society, Inc., p. 652-669 (Annual Macromarketing Conference).

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

ID: 14967