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Dr Phill McGowan

Senior Teaching Fellow

  1. 2020
  2. Early online

    The dark side of effectuation in a Key Account Management relationship

    Dr Phillip Jesse McGowan, Dr Chris Simms, Professor David Grant Pickernell & Konstantinos Zisakis, 20 Nov 2020, In: Journal of Business & Industrial Marketing. 16 p.

    Research output: Contribution to journalArticlepeer-review

  3. Early online

    Use of effectuation by established micro businesses: short-term gain, long-term pain?

    Dr Phillip Jesse McGowan, 25 May 2020, In: Journal of Business & Industrial Marketing. 12 p.

    Research output: Contribution to journalArticlepeer-review

  4. Early online

    Sales failure: a review and future research directions

    Dr Phillip Jesse McGowan, 10 Feb 2020, In: International Journal of Logistics Research and Applications.

    Research output: Contribution to journalArticlepeer-review

  5. 2018
  6. Published

    The impact of effectuation on the buying decisions of small firms

    Dr Phillip Jesse McGowan, 31 Dec 2018, In: IMP Journal. 12, 3, p. 444-459 16 p.

    Research output: Contribution to journalArticlepeer-review

ID: 7389593