Mr Roger Byatt
Senior Teaching Fellow
I am a Senior Teaching Fellow in Marketing at Portsmouth Business School. My areas of expertise are consumer behaviour and customer insight, plus international and global marketing.
I have been teaching at Portsmouth since 2013, having previously taught in higher education (HE) for 15 years. I came into HE after extensive senior business experience in sectors including financial and other services, international management consultancy and postgraduate training in the transport industry. I offer consultancy services in parallel with my teaching career and I also work in property management.
I have served on the national council of the Market Research Society. I am currently a member of the editorial board of the International Journal of Market Research, of which Dr Dan Nunan, Head of Subject Group and Reader in Marketing at Portsmouth, is Editor-in-Chief.
I have advised businesses in partnership with Malcolm McDonald, renowned Professor of Marketing at Cranfield University. We have worked with multinational law firm Clifford Chance on their market segmentation and provided consultancy services to security systems company Tyco. We have also developed the business game 'Market2Win', which sharpens participants’ marketing expertise.
My general teaching approach is to illustrate marketing theory with examples from my real-world experience gained over approximately 20 years. This gives my students a good grounding in the practical use of marketing concepts. My consultancy work is a rich source of examples, with which we can test textbook techniques in areas such as market research.
I am proud to have been nominated for teaching awards by my students at Portsmouth and to have won a Vice Chancellor’s Excellence Award for my teaching.
My business career prior to working in HE includes my roles as Marketing Manager for the Britannia Building Society and Head of Marketing Strategy in the Life division at Barclays. I spent 5 years as a consultant for the French company Cegos Makrotest and prior to which I entered marketing through a Graduate Traineeship with British Rail.
Before coming to Portsmouth I taught at London South Bank University and Southampton Solent University for a total of approximately 15 years.
I was a board member of a Right to Manage company in the UK for approximately 20 years, which led to my current role on the board of a property company in the Canary Islands.
I have undertaken continuing professional development through the Chartered Association of Business Schools. I am a Fellow of the Chartered Institute of Marketing and a Fellow of the Higher Education Academy; I am currently working towards Senior Fellowship.
I am a Senior Teaching Fellow in Marketing on undergraduate and postgraduate courses. I run the postgraduate International Marketing and International Marketing Management modules and the final year undergraduate Strategic Marketing in a Global Context module. I teach on the final year Business Research, or dissertation, module for undergraduates, and also on the Consumer Insight module.
I am happy to take calls and emails from the media on my research interests and I am aware of the need to respond to journalists in a timely manner. I have appeared on television and radio programmes ranging from consumer affairs to business. Please contact me directly at email@example.com or on +44 2392 844257.
I am interested in consumer behaviour, particularly in the financial services industry, and I have worked with Aalen University of Applied Sciences in Germany on the credit card market.
I have also published conference papers on the student learning experience and how the use of games helps students to learn more effectively, reflecting my use of the Market2Win game in teaching. My research, which I presented at the Global Sales Science Institute Conference, showed that postgraduate students who used the game as a learning tool significantly improved their employability.