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Mr Roger Dace

Senior Lecturer

Roger Dace


Prior to joining Portsmouth I worked in the nuclear and motor vehicle industries respectively. This encompassed experience in the contracts department (Nuclear Power Ltd)and sales analysis/forecasting for the Far East (motor vehicle industry).

In academia, I have taught marketing at all levels in two other colleges and universities before joining Portsmouth as a senior lecturer marketing in 1984. In Portsmouth, I introduced international marketing at all levels from 1985 onwards. Administratively I have worked in procuring industrial placements, admissions and course management of B.A. International Business studies. In this role I have pioneered many exchange agreements with universities around the world enabling recruitment on my course to quadruple in size.

Research Interests

My research field is that of proactive marketing focussing on Japanese electronic companies.

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