Dr Sarah Turnbull
Reader in Advertising
Sarah is Director and lead of the DBA programme at the University of Portsmouth. Coming from a professional background where she held a global leadership role, Sarah has led the Professional Doctorate programme since 2017 in both the UK and Reutlingen, Germany DBA.
Prior to this Sarah was Research Lead for the Marketing Group.
Sarah is recognised nationally and internationally for her work. She is a Fellow of The Chartered Institute of Marketing, a Governor at Portsmouth High School for Girls (GDST), a fellow of the HEA, a member of the IAB Research Advisory Group and has won a number of international awards, including Emerald Best International Symposium (2014, Academy of Management, Philadelphia) and Emerald Literati Awards (2017 and 2018).
Sarah has been selected as a finalist for the 2019 GESS Awards, "Outstanding Contribution in Education Award".
Sarah's 2016 book, co-authored with Chris Fill, Marketing Communications; discovery, creation and conversations is recognised as the authoratative text for professional courses such as those run by The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising. It is seen as the, "definitive text for undergraduate and postgraduate students in marketing" (Fill & Turnbull, 2016).
Sarah's forthcoming book, also co-authored with Chris Fill, Marketing Communications; touchpoints, sharing and disruption will be published in 2019.
Prior to her academic career Sarah worked in global advertising and was Account Director on Emirates for 8 years based in the United Arab Emirates. Her work involved extensive travel throughout the Middle East.
Sarah's reserach on advertising has been published in a number of international journals including; Journal of Business Research, The Journal of International Advertising, Journal of Marketing Communications, Journal of Direct, Data and Digital Marketing Practice, The Marketing Review, Qualitative Market Research: An International Journal and Journal of Islamic Marketing.
Sarah has a number of PhD completions and currently supervises 8 PhD students.
Sarah is a regular guest speaker. Her 2018 invited/keynote addresses include:
"Advertising: Creativity and Cultural Change" CIM Summit Cyprus
"Disruption, co-creation and Conversations: research in a new era of marketing" Cyprus Centre for Business Research
"Creativity in the Curriculum" Gulf Education Conference, Bahrain
Sarah is a role model on the Aurora Women's Leadership Programme.