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Dr Sarah Turnbull

Reader in Advertising

  1. 2021
  2. Accepted for publication

    Digital advertising: measurement, metrics and future research agenda

    Dr Sarah Turnbull, 1 Apr 2021, (Accepted for publication) SAGE Handbook of Digital & Social Media Marketing. SAGE Publications Ltd

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  3. Published

    Advertising Research Group News

    Dr Sarah Turnbull, 2021

    Research output: Other contribution

  4. Accepted for publication

    Advertising and culture in the Arab Middle East

    Dr Sarah Turnbull, 2021, (Accepted for publication) Marketing. Baines, P., Fill, C., Rosengren, S. & Antonetti, P. (eds.). Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

  5. 2020
  6. Published

    Marketing Communications News December 2020

    Dr Sarah Turnbull, Dec 2020, 2 p.

    Research output: Other contribution

  7. Accepted for publication

    How women in the UAE enact entrepreneurial identities to build legitimacy

    Mrs Helen Thompson-Whiteside, Dr Sarah Turnbull & Mrs Judith Fletcher-Brown, 17 Nov 2020, (Accepted for publication) In: International Small Business Journal.

    Research output: Contribution to journalArticlepeer-review

  8. Accepted for publication

    #metoovertising: the institutional work of creative women looking to change the rules of the advertising game

    Mrs Helen Thompson-Whiteside & Dr Sarah Turnbull, 18 Sep 2020, (Accepted for publication) In: Journal of Marketing Management.

    Research output: Contribution to journalArticlepeer-review

  9. Early online

    Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources

    Mrs Judith Fletcher-Brown, Dr Sarah Turnbull, Professor Giampaolo Viglia, Tom Chen & Vijay Pereira, 14 Jul 2020, (Early online) In: International Journal of Research in Marketing. 0, p. 0 0.

    Research output: Contribution to journalArticlepeer-review

  10. Published

    Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

    Mrs Karen Middleton, Dr Sarah Turnbull & Mauro de Oliveira, Jul 2020, In: International Journal of Advertising. 39, 5, p. 679-698

    Research output: Contribution to journalArticlepeer-review

  11. Published

    Marketing Communications News June 2020

    Dr Sarah Turnbull, Jun 2020

    Research output: Other contribution

  12. Published

    Exploring career choices of Emirati women in the technology sector

    Dr Liza Howe-Walsh, Dr Sarah Turnbull, Saleena Khan & Vijay Pereira, 21 Mar 2020, In: Journal of Organizational Effectiveness: People and Performance. 7, 1, p. 96-114 19 p.

    Research output: Contribution to journalArticlepeer-review

  13. Published

    Marketing Communications News: March issue

    Dr Sarah Turnbull, Mar 2020

    Research output: Other contribution

  14. Early online

    Advertising: should creative women be expected to ‘fake it?’

    Mrs Helen Thompson-Whiteside, Dr Sarah Turnbull & Dr Liza Howe-Walsh, 8 Jan 2020, (Early online) In: Journal of Marketing Management. 26 p.

    Research output: Contribution to journalArticlepeer-review

  15. Published

    Client-agency relationships: where has all the love gone?

    Dr Sarah Turnbull, 2020.

    Research output: Contribution to conferenceAbstractpeer-review

  16. Published

    Creative effectiveness: how is the magic judged?

    Dr Sarah Turnbull, 2020.

    Research output: Contribution to conferenceAbstractpeer-review

  17. Published

    Dubai Wings: A High Flyer: Teaching note

    Dr Sarah Turnbull, 2020, The Case Centre.

    Research output: Other contribution

  18. Published

    Dubai Wings: A High Flyer: Case study

    Dr Sarah Turnbull, 2020, The Case Centre.

    Research output: Other contribution

  19. 2019
  20. Published

    Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

    Dr Sarah Turnbull, 1 Nov 2019, In: Journal of Advertising Education. 23, 2, p. 140-143 4 p.

    Research output: Contribution to journalComment/debatepeer-review

  21. Published

    An investigation into on-sourcing of advertising creativity in an emerging economy: the case of the United Arab Emirates

    Dr Liza Howe-Walsh, Dr Sarah Turnbull & Pawan Budhwar, 1 Oct 2019, In: Journal of Business Research. 103, p. 356-364 9 p., 0.

    Research output: Contribution to journalArticlepeer-review

  22. Published

    An investigation of the role of religiosity and religious values on hotel guests’ pro-environmental behaviour

    Padmali Rodrigo, Dr Sarah Turnbull, Dr Mahsa Ghaffari & Bidit Dey, 9 Jul 2019, p. 510-512.

    Research output: Contribution to conferencePaperpeer-review

  23. Published

    In search of Nirvana: an exploration of cognitive value structures behind Buddhist pilgrims’ consumption of Dambadiva pilgrimage

    Padmali Rodrigo, Dr Sarah Turnbull & Dr Mahsa Ghaffari, 2 Jul 2019, p. 62. 1 p.

    Research output: Contribution to conferenceAbstractpeer-review

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