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Dr Sarah Turnbull

Course Director DBA Programme

  1. 2019
  2. Early online

    Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

    Mrs Karen Middleton, Dr Sarah Turnbull & de Oliveira, M., 29 Aug 2019, In : International Journal of Advertising.

    Research output: Contribution to journalArticle

  3. Accepted for publication

    Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

    Dr Sarah Turnbull, 22 Jul 2019, (Accepted for publication) In : Journal of Advertising Education.

    Research output: Contribution to journalComment/debate

  4. Published
  5. Published
  6. Early online

    Halal holidays: how is value perceived by Muslim tourists?

    Dr Padmali Rodrigo & Dr Sarah Turnbull, 21 Jun 2019, In : International Journal of Tourism Research. 18 p.

    Research output: Contribution to journalArticle

  7. Published

    Marketing communications: touchpoints, sharing and disruption

    Fill, C. & Dr Sarah Turnbull, Jun 2019, 8th ed. Pearson. 800 p.

    Research output: Book/ReportBook

  8. Published

    Advertising, Arabic style

    Dr Sarah Turnbull, 1 Apr 2019, Marketing. Antonetti, P., Rosengren, S., Fill, C. & Baines, P. (eds.). 5th ed. Oxford: Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  9. Early online

    Exploring doctoral students’ expectations of work-based skills training

    Candy, J., Dr Padmali Rodrigo & Dr Sarah Turnbull, 22 Jan 2019, In : Higher Education Skills and Work Based Learning. 16 p.

    Research output: Contribution to journalArticle

  10. 2018
  11. Early online

    An investigation into on-sourcing of advertising creativity in an emerging economy: the case of the United Arab Emirates

    Dr Liza Howe-Walsh, Dr Sarah Turnbull & Budhwar, P., 3 Aug 2018, In : Journal of Business Research. 9 p.

    Research output: Contribution to journalArticle

  12. Published

    Assessing validity of consumer-based brand equity models for tourism destinations

    Molinillo, S., Professor Yuksel Ekinci, Japutra, A. & Dr Sarah Turnbull, Jun 2018.

    Research output: Contribution to conferenceAbstract

  13. Published

    Using labels and accessories as creative advertising media: Insights from Cannes Lions 2017

    Dr Sarah Turnbull, 21 Feb 2018, In : Current Trends in Fashion Technology & Textile Engineering. 3, 2, 555606.

    Research output: Contribution to journalComment/debate

  14. Early online
  15. 2017
  16. Published

    Halal holidays: exploring expectations of Muslim-friendly holidays

    Wingett, F. & Dr Sarah Turnbull, 1 Oct 2017, In : Journal of Islamic Marketing. 8, 4, p. 642-655 14 p.

    Research output: Contribution to journalArticle

  17. Published

    Brands and communication strategy

    Dr Sarah Turnbull, 28 Sep 2017, Islamic marketing and branding: Theory and practice. Melewar, T. C. & Syed Alwi, S. F. (eds.). London: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  18. Early online

    Festivals as strategic tools: exploring Dubai Lynx International Festival of Creativity

    Dr Sarah Turnbull, 13 Mar 2017, In : Strategic Direction. 33, 3, p. 1-4 5 p.

    Research output: Contribution to journalArticle

  19. 2016
  20. Published

    Cultural aspects of markerting communications

    Dr Sarah Turnbull, 8 Dec 2016, Marketing. Baines, P., Fill, C. & Rosengren, S. (eds.). 4 ed. Oxford: Oxford University Press, p. 406-407 2 p.

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  21. Published

    The influence of motherhood on stem women academics’ perceptions of organisational support, mentoring and networking

    Dr Liza Howe-Walsh, Dr Sarah Turnbull, Dr Emmanouil Papavasileiou & Bozionelos, N., 28 Sep 2016, In : Advancing Women in Leadership. 36, p. 54-63

    Research output: Contribution to journalArticle

  22. Published

    From pitch to ditch: the client/ad agency life cycle

    Dr Sarah Turnbull, Jun 2016, In : The Marketing Review. 16, 2, p. 111-127

    Research output: Contribution to journalArticle

  23. Published

    Advertising to keep the Human Rights Act

    Dr Sarah Turnbull, 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  24. Published

    Broadcast sponsorship

    Dr Sarah Turnbull, 25 May 2016, Marketing communications: discovery, creation and conversations. Fill, C. & Turnbull, S. (eds.). 7th ed. London: Pearson

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

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