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Dr Sarah Turnbull

Reader in Advertising

  1. 2020
  2. Early online

    Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources

    Mrs Judith Fletcher-Brown, Dr Sarah Turnbull, Professor Giampaolo Viglia, Tom Chen & Vijay Pereira, 14 Jul 2020, In : International Journal of Research in Marketing.

    Research output: Contribution to journalArticle

  3. Published

    Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

    Mrs Karen Middleton, Dr Sarah Turnbull & Mauro de Oliveira, Jul 2020, In : International Journal of Advertising. 39, 5, p. 679-698

    Research output: Contribution to journalArticle

  4. Published

    Marketing Communications News June 2020

    Dr Sarah Turnbull, Jun 2020

    Research output: Other contribution

  5. Published

    Exploring career choices of Emirati women in the technology sector

    Dr Liza Howe-Walsh, Dr Sarah Turnbull, Saleena Khan & Vijay Pereira, 21 Mar 2020, In : Journal of Organizational Effectiveness: People and Performance. 7, 1, p. 96-114 19 p.

    Research output: Contribution to journalArticle

  6. Published

    Marketing Communications News: March issue

    Dr Sarah Turnbull, Mar 2020

    Research output: Other contribution

  7. Early online

    Advertising: should creative women be expected to ‘fake it?’

    Mrs Helen Thompson-Whiteside, Dr Sarah Turnbull & Dr Liza Howe-Walsh, 8 Jan 2020, In : Journal of Marketing Management. 26 p.

    Research output: Contribution to journalArticle

  8. Published

    Client-agency relationships: where has all the love gone?

    Dr Sarah Turnbull, 2020.

    Research output: Contribution to conferenceAbstract

  9. Published

    Creative effectiveness: how is the magic judged?

    Dr Sarah Turnbull, 2020.

    Research output: Contribution to conferenceAbstract

  10. Published

    Dubai Wings: A High Flyer: Teaching note

    Dr Sarah Turnbull, 2020, The Case Centre.

    Research output: Other contribution

  11. Published

    Dubai Wings: A High Flyer: Case study

    Dr Sarah Turnbull, 2020, The Case Centre.

    Research output: Other contribution

  12. 2019
  13. Published

    Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

    Dr Sarah Turnbull, 1 Nov 2019, In : Journal of Advertising Education. 23, 2, p. 140-143 4 p.

    Research output: Contribution to journalComment/debate

  14. Published

    An investigation of the role of religiosity and religious values on hotel guests’ pro-environmental behaviour

    Padmali Rodrigo, Dr Sarah Turnbull, Dr Mahsa Ghaffari & Bidit Dey, 9 Jul 2019, p. 510-512.

    Research output: Contribution to conferencePaper

  15. Published
  16. Early online

    Halal holidays: how is value perceived by Muslim tourists?

    Padmali Rodrigo & Dr Sarah Turnbull, 21 Jun 2019, In : International Journal of Tourism Research. 18 p.

    Research output: Contribution to journalArticle

  17. Published

    Marketing communications: touchpoints, sharing and disruption

    Chris Fill & Dr Sarah Turnbull, Jun 2019, 8th ed. Pearson. 800 p.

    Research output: Book/ReportBook

  18. Published

    Advertising, Arabic style

    Dr Sarah Turnbull, 1 Apr 2019, Marketing. Antonetti, P., Rosengren, S., Fill, C. & Baines, P. (eds.). 5th ed. Oxford: Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  19. Early online

    Exploring doctoral students’ expectations of work-based skills training

    Jenny Candy, Padmali Rodrigo & Dr Sarah Turnbull, 22 Jan 2019, In : Higher Education Skills and Work Based Learning. 16 p.

    Research output: Contribution to journalArticle

  20. 2018
  21. Early online

    An investigation into on-sourcing of advertising creativity in an emerging economy: the case of the United Arab Emirates

    Dr Liza Howe-Walsh, Dr Sarah Turnbull & Pawan Budhwar, 3 Aug 2018, In : Journal of Business Research. 9 p.

    Research output: Contribution to journalArticle

  22. Published

    Assessing validity of consumer-based brand equity models for tourism destinations

    Sebastian Molinillo, Professor Yuksel Ekinci, Arnold Japutra & Dr Sarah Turnbull, Jun 2018.

    Research output: Contribution to conferenceAbstract

  23. Published

    Using labels and accessories as creative advertising media: Insights from Cannes Lions 2017

    Dr Sarah Turnbull, 21 Feb 2018, In : Current Trends in Fashion Technology & Textile Engineering. 3, 2, 555606.

    Research output: Contribution to journalComment/debate

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