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Dr Sarah Turnbull

Reader in Advertising

  1. 2020
  2. Accepted for publication

    Vulnerable consumer engagement: how corporate social media can facilitate the replenishment of depleted resources

    Mrs Judith Fletcher-Brown, Dr Sarah Turnbull, Professor Giampaolo Viglia, Tom Chen & Vijay Pereira, 3 Jun 2020, (Accepted for publication) In : International Journal of Research in Marketing.

    Research output: Contribution to journalArticle

  3. Published

    Marketing Communications News June 2020

    Dr Sarah Turnbull, Jun 2020

    Research output: Other contribution

  4. Published

    Exploring career choices of Emirati women in the technology sector

    Dr Liza Howe-Walsh, Dr Sarah Turnbull, Saleena Khan & Vijay Pereira, 21 Mar 2020, In : Journal of Organizational Effectiveness: People and Performance. 7, 1, p. 96-114 19 p.

    Research output: Contribution to journalArticle

  5. Published

    Marketing Communications News: March issue

    Dr Sarah Turnbull, Mar 2020

    Research output: Other contribution

  6. Early online

    Advertising: should creative women be expected to ‘fake it?’

    Mrs Helen Thompson-Whiteside, Dr Sarah Turnbull & Dr Liza Howe-Walsh, 8 Jan 2020, In : Journal of Marketing Management. 26 p.

    Research output: Contribution to journalArticle

  7. 2019
  8. Published

    Lessons from the United Kingdom: employability, brand responsibility and a nation of ‘ad lovers

    Dr Sarah Turnbull, 1 Nov 2019, In : Journal of Advertising Education. 23, 2, p. 140-143 4 p.

    Research output: Contribution to journalComment/debate

  9. Early online

    Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?

    Mrs Karen Middleton, Dr Sarah Turnbull & Mauro de Oliveira, 29 Aug 2019, In : International Journal of Advertising.

    Research output: Contribution to journalArticle

  10. Published

    An investigation of the role of religiosity and religious values on hotel guests’ pro-environmental behaviour

    Padmali Rodrigo, Dr Sarah Turnbull, Dr Mahsa Ghaffari & Bidit Dey, 9 Jul 2019, p. 510-512.

    Research output: Contribution to conferencePaper

  11. Published
  12. Early online

    Halal holidays: how is value perceived by Muslim tourists?

    Padmali Rodrigo & Dr Sarah Turnbull, 21 Jun 2019, In : International Journal of Tourism Research. 18 p.

    Research output: Contribution to journalArticle

  13. Published

    Marketing communications: touchpoints, sharing and disruption

    Chris Fill & Dr Sarah Turnbull, Jun 2019, 8th ed. Pearson. 800 p.

    Research output: Book/ReportBook

  14. Published

    Advertising, Arabic style

    Dr Sarah Turnbull, 1 Apr 2019, Marketing. Antonetti, P., Rosengren, S., Fill, C. & Baines, P. (eds.). 5th ed. Oxford: Oxford University Press

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  15. Early online

    Exploring doctoral students’ expectations of work-based skills training

    Jenny Candy, Padmali Rodrigo & Dr Sarah Turnbull, 22 Jan 2019, In : Higher Education Skills and Work Based Learning. 16 p.

    Research output: Contribution to journalArticle

  16. 2018
  17. Early online

    An investigation into on-sourcing of advertising creativity in an emerging economy: the case of the United Arab Emirates

    Dr Liza Howe-Walsh, Dr Sarah Turnbull & Pawan Budhwar, 3 Aug 2018, In : Journal of Business Research. 9 p.

    Research output: Contribution to journalArticle

  18. Published

    Assessing validity of consumer-based brand equity models for tourism destinations

    Sebastian Molinillo, Professor Yuksel Ekinci, Arnold Japutra & Dr Sarah Turnbull, Jun 2018.

    Research output: Contribution to conferenceAbstract

  19. Published

    Using labels and accessories as creative advertising media: Insights from Cannes Lions 2017

    Dr Sarah Turnbull, 21 Feb 2018, In : Current Trends in Fashion Technology & Textile Engineering. 3, 2, 555606.

    Research output: Contribution to journalComment/debate

  20. Early online
  21. 2017
  22. Published

    Halal holidays: exploring expectations of Muslim-friendly holidays

    Fiona Wingett & Dr Sarah Turnbull, 1 Oct 2017, In : Journal of Islamic Marketing. 8, 4, p. 642-655 14 p.

    Research output: Contribution to journalArticle

  23. Published

    Brands and communication strategy

    Dr Sarah Turnbull, 28 Sep 2017, Islamic marketing and branding: Theory and practice. Melewar, T. C. & Syed Alwi, S. F. (eds.). London: Routledge

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  24. Early online

    Festivals as strategic tools: exploring Dubai Lynx International Festival of Creativity

    Dr Sarah Turnbull, 13 Mar 2017, In : Strategic Direction. 33, 3, p. 1-4 5 p.

    Research output: Contribution to journalArticle

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