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Dr Sianne Gordon-Wilson

Senior Lecturer

Sianne Gordon-Wilson


I am the Research Degrees Co-ordinator for the Marketing Subject Group in the Faculty of Business and Law (BaL), a Senior Lecturer in Marketing and the Course Leader for International Business.

My research and teaching are in the fields of consumer behaviour and sustainability.  My industry experience is in brand management and innovation management within FMCG.  

I have published and reviewed on sustainability and entrepreneurial identity in different journals, such as Futures, International Journal of Contemporary Hospitality Management, Journal of Small Business and Enterprise Development.


Before I worked in academia, I gained over 10 years industry experience working in both Brand Management and Innovation Management for blue-chip companies such as Nestle, United Biscuits, Birds Eye and Electrolux on a variety of brands such as McVitie's (including Jaffa Cakes and Penguin), Bird's Eye, Sugar Puffs, Buxton Mineral Water, Felix Cat Food and Zanussi.

I joined the University of Portsmouth’s Marketing Subject Group in 2012 and I obtained my PhD in Marketing from University of Lancaster (March, 2016).   I am currently the Research Degrees Co-ordinator for the Marketing Subject Group, where I monitor the progress of our PhD students along with representing PhD supervisors at a faculty level. I am also the Course Leader for International Business, so I send students to study at 1 or 2 of BaL’s international partner institutions in locations such as America, Canada, Europe, the Far East and Australia. 

Teaching Responsibilities

I teach consumer behaviour and strategic marketing at UG level. I am also the module co-ordinator of the consumer behaviour units.

Research Interests

My research interests lie in the areas of life stage, identity and sustainable behaviour.  My approach is interdisciplinary, drawing on marketing, management, and social sciences.

My current research interests include:

  • The consumption and sustainability of life stages including pregnancy, motherhood and the elderly
  • Sustainable behaviour
  • Temporality
  • Identity creation and transitions among mothers and entrepreneurs

PhD Research Supervision

I am interested in supervising new doctoral students doing work close to the above-indicated areas.

Media Availability

I am happy to take calls and emails from media on my research, and am aware of the need to respond to journalists in a timely manner.  Please contact me directly at

Interested journalists can also contact the University's Media and Communications team for support and advice on all media engagement.

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