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Dr Sianne Gordon-Wilson

Senior Lecturer

  1. 2020
  2. Early online

    Reaching the price conscious consumer: the impact of personality, generational cohort and social media use

    Jacqueline Eastman, Rajesh Iyer, Kevin L. Eastman, Dr Sianne Gordon-Wilson & Pratik Modi, 2 Dec 2020, In: Journal of Consumer Behaviour.

    Research output: Contribution to journalArticlepeer-review

  3. Early online

    An exploration of entrepreneurs' identities and business growth

    Professor Yuksel Ekinci, Dr Sianne Gordon-Wilson & Adrian Slade, 28 Feb 2020, In: Business Horizons.

    Research output: Contribution to journalArticlepeer-review

  4. 2019
  5. Early online

    The impact of future time perspective and personality on the sustainable behaviours of seniors

    Jacqueline Eastman, Pratik Modi & Dr Sianne Gordon-Wilson, 26 Dec 2019, In: Journal of Consumer Policy. 20 p.

    Research output: Contribution to journalArticlepeer-review

  6. Early online

    Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership

    Professor Giampaolo Viglia, Vito Tassiello, Dr Sianne Gordon-Wilson & Laura Grazzini , 22 Aug 2019, In: Psychology and Marketing.

    Research output: Contribution to journalArticlepeer-review

  7. 2018
  8. Accepted for publication

    An exploration into identity and business evolution for SME owners

    Adrian Slade, Professor Yuksel Ekinci & Dr Sianne Gordon-Wilson, 1 May 2018, (Accepted for publication) BAM 2018 Conference Proceedings. British Academy of Management

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  9. 2015
  10. Published

    Personality and older consumers' green behaviour in the UK

    Dr Sianne Gordon-Wilson & Pratik Modi, Aug 2015, In: Futures. 71, p. 1-24

    Research output: Contribution to journalArticlepeer-review

  11. 2013
  12. Published

    Advertising assertiveness and effectiveness: the role of product involvement

    Stephen Dahl & Dr Sianne Gordon-Wilson, 2013, p. 1-6.

    Research output: Contribution to conferencePaperpeer-review

  13. 2012
  14. Published

    Green appeals across cultures: taking the biscuit?

    Stephen Dahl & Dr Sianne Gordon-Wilson, 2012.

    Research output: Contribution to conferencePaperpeer-review

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