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Dr Valentina Pitardi

Lecturer

  1. 2019
  2. Published

    How stories generate consumer engagement: an exploratory study

    Dessart, L. & Dr Valentina Pitardi, 1 Nov 2019, In : Journal of Business Research. 104, p. 183-195 13 p.

    Research output: Contribution to journalArticle

  3. Accepted for publication

    Open conflict as differentiation strategy in geographical indications: the Bitto Rebels case

    Rinallo, D. & Dr Valentina Pitardi, 28 May 2019, (Accepted for publication) In : British Food Journal.

    Research output: Contribution to journalArticle

  4. 2018
  5. Published

    The effect of narrative on advertising persuasiveness: the moderating role of concreteness language: an abstract

    Dr Valentina Pitardi & Dessart, L., 28 Nov 2018, p. 1-2.

    Research output: Contribution to conferenceAbstract

  6. Published

    Narrative advertising: how language concreteness affects willingness to advise

    Dr Valentina Pitardi & Dessart, L., 1 Jun 2018, Proceedings of the 47th Annual Conference of the European Marketing Academy (EMAC). Rita, P. (ed.). European Marketing Academy (EMAC), 7 p.

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  7. Published

    L’effetto di shopping orientation e social presence sull’efficacia della in-store mobile communication

    Dr Valentina Pitardi & Ricotta, F., 1 Apr 2018, In : Micro & Macro Marketing. 2018, 1, p. 15-38

    Research output: Contribution to journalArticle

  8. 2017
  9. Published

    The viable decision maker for CAS survival: how to change and adapt through fitting process

    Carrubbo, L., Iandolo, F., Dr Valentina Pitardi & Calabrese, M., 11 Sep 2017, In : Journal of Service Theory and Practice. 27, 5, p. 1006-1023 18 p.

    Research output: Contribution to journalArticle

  10. 2016
  11. Published

    How Youtube storytelling can win consumers’ hearts: the case of Nivea

    Dessart, L. & Dr Valentina Pitardi, 30 Oct 2016, p. 728-728. 1 p.

    Research output: Contribution to conferenceAbstract

  12. 2015
  13. Published

    The innovative social oriented start-up: the role of entrepreneurship ecosystem and its impact on the social capital

    Michelini, L., Iasevoli, G. & Dr Valentina Pitardi, 30 Oct 2015, Social Change: Perspectives, Challenges and Implications for the Future. Wallazce, J. (ed.). UK Edition ed. Nova Science Publishers, Inc., (Social Issues, Justice and Status).

    Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

  14. Published

    I driver del customer brand engagement nei social media sites. Un’analisi esplorativa

    Dr Valentina Pitardi, 24 Jan 2015, Proceedings International Marketing Trends Conference 2015. International Marketing Trends Conference

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  15. 2014
  16. Published

    The perceptions of Millenials in Italian wine purchase experience. an application of the Zaltman metaphor elicitation techinique

    Dr Valentina Pitardi & Rea, A., 19 Sep 2014, Food marketing: mercati, filiere, sostenibilità e strategie di marca: XI convegno annuale della Società Italiana Marketing - Modena, 18-19 settembre 2014. Societa Italiana Marketing

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

  17. Published

    Drivers of consumer brand engagement in social media sites: an explorative analysis

    Dr Valentina Pitardi & Rea, A., 15 Jul 2014, p. 86-87.

    Research output: Contribution to conferenceAbstract

ID: 15018614