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Yunyi Wei

Yunyi Wei
Relations

Summary

I am a first year PhD student in the Department of Marketing and Sales. My thesis is to develop a measurement scale for Brand Moral Relationships.
I have obtained degrees in MA Marketing and MSC Business Management at the University of Portsmouth. In addition, I have been worked for two life insurance companies in China.

RESEARCH INTERSTS
My research interests are mainly about brand relationships, especially in brand moral and brand trust.

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