Yunyi Wei
Summary
I am a first year PhD student in the Department of Marketing and Sales. My thesis is to develop a measurement scale for Brand Moral Relationships.
I have obtained degrees in MA Marketing and MSC Business Management at the University of Portsmouth. In addition, I have been worked for two life insurance companies in China.
RESEARCH INTERSTS
My research interests are mainly about brand relationships, especially in brand moral and brand trust.
ID: 15755488
