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A cross-cultural comparison of the accuracy of personality judgements made through social media

Research output: Chapter in Book/Report/Conference proceedingConference contribution

The growth of social media has seen a change in the way people meet and communicate. Previous studies have provided mixed evidence for the accuracy of judgments based on social media profiles alone, and relatively little is known about cross-cultural interpretations of online profiles. In the present study, the accuracy of first impressions formed from social media profile pictures was examined for people from similar or different cultural backgrounds. Results showed strong consensus between raters regarding the consistency with which attributes were rated, but poor agreement between raters and profile owners’ own ratings of their personality, regardless of cultural background. Some relationships were found between raters’ own personality and the ratings they assigned to others suggesting that one’s own personality has an impact when making judgments of others. This will become increasingly important as social media expands the possibility of cross-cultural interaction globally.
Original languageEnglish
Title of host publicationAdvances in cross-cultural decision making
Subtitle of host publicationProceedings of the AHFE 2017 International Conference on Cross-Cultural Decision Making, July 17-21, 2017, The Westin Bonaventure Hotel, Los Angeles, California, USA
EditorsMark Hoffman
ISBN (Electronic)978-3-319-60747-4
ISBN (Print)978-3-319-60746-7
Publication statusPublished - Jan 2018
EventAHFE 2017 International Conference on Cross-Cultural Decision Making - Los Angeles, United States
Duration: 17 Jul 201721 Jul 2017

Publication series

NameAdvances in Intelligent Systems and Computing
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365


ConferenceAHFE 2017 International Conference on Cross-Cultural Decision Making
CountryUnited States
CityLos Angeles


  • A Cross-Cultural Comparison

    Rights statement: This is a pre-copyedited version of a contribution published in Advances in Cross-Cultural Decision Making, Mark Hoffman published by Springer. The definitive authenticated version is available online via

    Accepted author manuscript (Post-print), 99.9 KB, PDF document

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