A framework for understanding the website preferences of Egyptian online travel consumers
Research output: Contribution to journal › Article › peer-review
In order to understand how cultural values can be recognised and incorporated into digital offerings, a number of researchers and practitioners have tried to adapt various existing cultural frameworks, in particular those of Hofstede (1980), Hall (1977 and 1984) or Schwartz (1999), to online consumer behaviour and web design. The drawback to such an approach is that these cultural frameworks originally emerged from studies of organisational behaviour or communications theory, rather than consumer behaviour.
|Journal||International Journal of Culture, Tourism and Hospitality Research|
|Publication status||Published - 2015|
- CLARK_2014_cright_IJCTHR_A framework for understanding the website preferences
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Licence: CC BY