A means-end-chain (MEC) perspective of country of origin (COO) effects among elites in emerging Sri Lanka

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 1 Dec 2015
Event	41ST European International Business Academy (EIBA) Annual Conference - Pontifical Catholic University of Rio de Janeiro (PUC-Rio)., Rio de Jeneiro, United Kingdom Duration: 1 Dec 2015 → 3 Dec 2015

Conference	41ST European International Business Academy (EIBA) Annual Conference
Country	United Kingdom
City	Rio de Jeneiro
Period	1/12/15 → 3/12/15

ID: 3280378