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A mobile health intervention: using creative technology to raise breast cancer awareness in India

Research output: Contribution to conferenceAbstract

By 2020 breast cancer is set to be the most common type of cancer among all women in India. The highest mortality rate occurring in those aged 30-50 (Singh et al., 2018). The key solution to this problem is prevention and recognising early signs, which could be achieved through breast health education such as self-examination (Khokhar, 2018).

The aim of the project is to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile technology intervention via Accredited Social Health Activists (ASHAs) to challenge a serious public health phenomenon in India.
Original languageEnglish
Publication statusPublished - 4 Jun 2019
EventWorld Social Marketing Conference 2019 - Edinburgh, United Kingdom
Duration: 4 Jun 20195 Jun 2019


ConferenceWorld Social Marketing Conference 2019
CountryUnited Kingdom

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