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A mobile health intervention: using creative technology to raise breast cancer awareness in India

Research output: Contribution to conferenceAbstractpeer-review

Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for women
and normalisation of discussions about breast healthcare.
Original languageEnglish
Publication statusPublished - 4 Jun 2019
EventWorld Social Marketing Conference 2019 - Edinburgh, United Kingdom
Duration: 4 Jun 20195 Jun 2019


ConferenceWorld Social Marketing Conference 2019
CountryUnited Kingdom

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