A mobile health intervention: using creative technology to raise breast cancer awareness in India
Research output: Contribution to conference › Abstract › peer-review
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A mobile health intervention: using creative technology to raise breast cancer awareness in India. / Fletcher-Brown, Judith; Carter, Diane.
2019. Abstract from World Social Marketing Conference 2019, Edinburgh, United Kingdom.Research output: Contribution to conference › Abstract › peer-review
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TY - CONF
T1 - A mobile health intervention: using creative technology to raise breast cancer awareness in India
AU - Fletcher-Brown, Judith
AU - Carter, Diane
PY - 2019/6/4
Y1 - 2019/6/4
N2 - Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.
AB - Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.
M3 - Abstract
T2 - World Social Marketing Conference 2019
Y2 - 4 June 2019 through 5 June 2019
ER -
ID: 14398502