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A mobile health intervention: using creative technology to raise breast cancer awareness in India

Research output: Contribution to conferenceAbstract

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A mobile health intervention: using creative technology to raise breast cancer awareness in India. / Fletcher-Brown, Judith; Carter, Diane.

2019. Abstract from World Social Marketing Conference 2019, Edinburgh, United Kingdom.

Research output: Contribution to conferenceAbstract

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Fletcher-Brown J, Carter D. A mobile health intervention: using creative technology to raise breast cancer awareness in India. 2019. Abstract from World Social Marketing Conference 2019, Edinburgh, United Kingdom.

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Bibtex

@conference{444ece5d0b984194b277e6e908b140d8,
title = "A mobile health intervention: using creative technology to raise breast cancer awareness in India",
abstract = "Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.",
author = "Judith Fletcher-Brown and Diane Carter",
year = "2019",
month = jun,
day = "4",
language = "English",
note = "World Social Marketing Conference 2019 ; Conference date: 04-06-2019 Through 05-06-2019",

}

RIS

TY - CONF

T1 - A mobile health intervention: using creative technology to raise breast cancer awareness in India

AU - Fletcher-Brown, Judith

AU - Carter, Diane

PY - 2019/6/4

Y1 - 2019/6/4

N2 - Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.

AB - Statistics show by 2020 breast cancer is set to become the most common type of cancer among all women in India, the highest mortality rate occurring in those aged 30-50 years. This longitudinal study aims to change behaviour to normalise self-breast examination by women in India via the implementation of a mobile digital application (MDA). The mhealth social offering of this study is determinable as better health and well-being for Indian women, empowerment for womenand normalisation of discussions about breast healthcare.

M3 - Abstract

T2 - World Social Marketing Conference 2019

Y2 - 4 June 2019 through 5 June 2019

ER -

ID: 14398502