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A second life based virtual community model for enhancing tourism destination accessibility in developing countries

Research output: Contribution to journalArticlepeer-review

This paper rationalises a second life based virtual community
model for enhancing tourism destination accessibility in developing countries.
Firstly, the paper reports a literature review on the existing virtual world based
community models used in industries such as entertainment, education, nursing
and health. Ten cases were selected from the literature and evaluated using
the typology of virtual communities propounded by Porter (2006). Secondly,
a meta – content analysis of second life based tourism groups and places has
been undertaken to investigate the level of usage of second life in tourism
related endeavours in a global context. Nine places and 20 groups were
identified in second life which are focusing on tourism related information
and experience sharing. Finally, a second life based virtual community
model to increase the destination accessibility of tourism products has been
rationalised. Implementing the proposed community model is expected to
enhance the tourism destination accessibility for users of different categories.
Original languageEnglish
Pages (from-to)269-285
Number of pages16
JournalInternational Journal of Collaborative Enterprise
Volume3
Issue number4
DOIs
Publication statusPublished - 2013

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