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A socio-cultural analysis of the present and the future of the m-commerce industry

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Standard

A socio-cultural analysis of the present and the future of the m-commerce industry. / Das, Ritanjan; Wang, Jia Jia; Lei, Pouwan.

Handbook of research in mobile business: technical, methodological and social perspectives. ed. / Bhuvan Unhelkar. 2nd. ed. Hershey : Idea Group Reference, 2009. p. 694-707.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Harvard

Das, R, Wang, JJ & Lei, P 2009, A socio-cultural analysis of the present and the future of the m-commerce industry. in B Unhelkar (ed.), Handbook of research in mobile business: technical, methodological and social perspectives. 2nd edn, Idea Group Reference, Hershey, pp. 694-707.

APA

Das, R., Wang, J. J., & Lei, P. (2009). A socio-cultural analysis of the present and the future of the m-commerce industry. In B. Unhelkar (Ed.), Handbook of research in mobile business: technical, methodological and social perspectives (2nd ed., pp. 694-707). Hershey: Idea Group Reference.

Vancouver

Das R, Wang JJ, Lei P. A socio-cultural analysis of the present and the future of the m-commerce industry. In Unhelkar B, editor, Handbook of research in mobile business: technical, methodological and social perspectives. 2nd ed. Hershey: Idea Group Reference. 2009. p. 694-707

Author

Das, Ritanjan ; Wang, Jia Jia ; Lei, Pouwan. / A socio-cultural analysis of the present and the future of the m-commerce industry. Handbook of research in mobile business: technical, methodological and social perspectives. editor / Bhuvan Unhelkar. 2nd. ed. Hershey : Idea Group Reference, 2009. pp. 694-707

Bibtex

@inbook{aadb9e8642ff43a09fc74c8759badfe1,
title = "A socio-cultural analysis of the present and the future of the m-commerce industry",
abstract = "With high optimism, the third-generation mobile communication technologies were launched and adopted by telecommunication giants in different parts of the globe. However, with an uncertain and turbulent social, economic, and political environment, and the downturn in the global economy, difficult conditions are pronounced for the initial promises of m-commerce technologies to be fully realized. The cause for this, determined so far, have been largely of a technical nature. This chapter shifts the focus of analysis from a pure technical approach to a socio-cultural one. The basic premise of this chapter is that cultural variations do play a very important part in shaping potential consumers' choices, beliefs, and attitudes about m-commerce services. The authors believe that to be an important way for the m-commerce industry to fulfill its potential.",
author = "Ritanjan Das and Wang, {Jia Jia} and Pouwan Lei",
year = "2009",
language = "English",
isbn = "9781605661568",
pages = "694--707",
editor = "Bhuvan Unhelkar",
booktitle = "Handbook of research in mobile business: technical, methodological and social perspectives",
publisher = "Idea Group Reference",
edition = "2nd",

}

RIS

TY - CHAP

T1 - A socio-cultural analysis of the present and the future of the m-commerce industry

AU - Das, Ritanjan

AU - Wang, Jia Jia

AU - Lei, Pouwan

PY - 2009

Y1 - 2009

N2 - With high optimism, the third-generation mobile communication technologies were launched and adopted by telecommunication giants in different parts of the globe. However, with an uncertain and turbulent social, economic, and political environment, and the downturn in the global economy, difficult conditions are pronounced for the initial promises of m-commerce technologies to be fully realized. The cause for this, determined so far, have been largely of a technical nature. This chapter shifts the focus of analysis from a pure technical approach to a socio-cultural one. The basic premise of this chapter is that cultural variations do play a very important part in shaping potential consumers' choices, beliefs, and attitudes about m-commerce services. The authors believe that to be an important way for the m-commerce industry to fulfill its potential.

AB - With high optimism, the third-generation mobile communication technologies were launched and adopted by telecommunication giants in different parts of the globe. However, with an uncertain and turbulent social, economic, and political environment, and the downturn in the global economy, difficult conditions are pronounced for the initial promises of m-commerce technologies to be fully realized. The cause for this, determined so far, have been largely of a technical nature. This chapter shifts the focus of analysis from a pure technical approach to a socio-cultural one. The basic premise of this chapter is that cultural variations do play a very important part in shaping potential consumers' choices, beliefs, and attitudes about m-commerce services. The authors believe that to be an important way for the m-commerce industry to fulfill its potential.

M3 - Chapter (peer-reviewed)

SN - 9781605661568

SP - 694

EP - 707

BT - Handbook of research in mobile business: technical, methodological and social perspectives

A2 - Unhelkar, Bhuvan

PB - Idea Group Reference

CY - Hershey

ER -

ID: 199373