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A socio-cultural analysis of the present and the future of the m-commerce industry

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Standard

A socio-cultural analysis of the present and the future of the m-commerce industry. / Das, Ritanjan; Wang, Jia Jia; Lei, Pouwan.

Handbook of research in mobile business: technical, methodological and social perspectives. ed. / B. Unhelkar. Hershey, PA : IGI Global, 2006. p. 694-707.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Harvard

Das, R, Wang, JJ & Lei, P 2006, A socio-cultural analysis of the present and the future of the m-commerce industry. in B Unhelkar (ed.), Handbook of research in mobile business: technical, methodological and social perspectives. IGI Global, Hershey, PA, pp. 694-707.

APA

Das, R., Wang, J. J., & Lei, P. (2006). A socio-cultural analysis of the present and the future of the m-commerce industry. In B. Unhelkar (Ed.), Handbook of research in mobile business: technical, methodological and social perspectives (pp. 694-707). Hershey, PA: IGI Global.

Vancouver

Das R, Wang JJ, Lei P. A socio-cultural analysis of the present and the future of the m-commerce industry. In Unhelkar B, editor, Handbook of research in mobile business: technical, methodological and social perspectives. Hershey, PA: IGI Global. 2006. p. 694-707

Author

Das, Ritanjan ; Wang, Jia Jia ; Lei, Pouwan. / A socio-cultural analysis of the present and the future of the m-commerce industry. Handbook of research in mobile business: technical, methodological and social perspectives. editor / B. Unhelkar. Hershey, PA : IGI Global, 2006. pp. 694-707

Bibtex

@inbook{cfa6cab5c7e04365a24c209a9eb8f161,
title = "A socio-cultural analysis of the present and the future of the m-commerce industry",
abstract = "With high optimism, the third generation mobile communication technologies were launched and adopted by telecommunication giants in different parts of the globe - Hutchison 3G in the UK, Verizon in the USA and NTT DoCoMo in Japan. However, with an uncertain and turbulent social, economic and political environment, and the downturn in the global economy, difficult conditions are pronounced for the initial promises of m-commerce technologies to be fully realized. The causes for this, determined so far, have been largely of a technical nature. In this chapter, we shift the focus of analysis from a pure technical approach to a socio-cultural one. The basic premise of the chapter is that cultural variations do play a very important part in shaping potential consumers' choice, belief and attitude about m-commerce services. We believe that to be an important way for the m-commerce industry to fulfill its potential.",
author = "Ritanjan Das and Wang, {Jia Jia} and Pouwan Lei",
year = "2006",
language = "English",
isbn = "9781591408178",
pages = "694--707",
editor = "B. Unhelkar",
booktitle = "Handbook of research in mobile business: technical, methodological and social perspectives",
publisher = "IGI Global",

}

RIS

TY - CHAP

T1 - A socio-cultural analysis of the present and the future of the m-commerce industry

AU - Das, Ritanjan

AU - Wang, Jia Jia

AU - Lei, Pouwan

PY - 2006

Y1 - 2006

N2 - With high optimism, the third generation mobile communication technologies were launched and adopted by telecommunication giants in different parts of the globe - Hutchison 3G in the UK, Verizon in the USA and NTT DoCoMo in Japan. However, with an uncertain and turbulent social, economic and political environment, and the downturn in the global economy, difficult conditions are pronounced for the initial promises of m-commerce technologies to be fully realized. The causes for this, determined so far, have been largely of a technical nature. In this chapter, we shift the focus of analysis from a pure technical approach to a socio-cultural one. The basic premise of the chapter is that cultural variations do play a very important part in shaping potential consumers' choice, belief and attitude about m-commerce services. We believe that to be an important way for the m-commerce industry to fulfill its potential.

AB - With high optimism, the third generation mobile communication technologies were launched and adopted by telecommunication giants in different parts of the globe - Hutchison 3G in the UK, Verizon in the USA and NTT DoCoMo in Japan. However, with an uncertain and turbulent social, economic and political environment, and the downturn in the global economy, difficult conditions are pronounced for the initial promises of m-commerce technologies to be fully realized. The causes for this, determined so far, have been largely of a technical nature. In this chapter, we shift the focus of analysis from a pure technical approach to a socio-cultural one. The basic premise of the chapter is that cultural variations do play a very important part in shaping potential consumers' choice, belief and attitude about m-commerce services. We believe that to be an important way for the m-commerce industry to fulfill its potential.

M3 - Chapter (peer-reviewed)

SN - 9781591408178

SP - 694

EP - 707

BT - Handbook of research in mobile business: technical, methodological and social perspectives

A2 - Unhelkar, B.

PB - IGI Global

CY - Hershey, PA

ER -

ID: 199389