Adolescent drinking: the role of designer drinks
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Adolescent drinking: the role of designer drinks. / MacKintosh, A.; Hastings, G.; Hughes, K.; Wheeler, Colin; Watson, J.; Inglis, J.
In: Health Education, Vol. 97, No. 6, 1997, p. 213-224.Research output: Contribution to journal › Article › peer-review
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TY - JOUR
T1 - Adolescent drinking: the role of designer drinks
AU - MacKintosh, A.
AU - Hastings, G.
AU - Hughes, K.
AU - Wheeler, Colin
AU - Watson, J.
AU - Inglis, J.
PY - 1997
Y1 - 1997
N2 - Shows that adolescent drinking varies considerably between the ages of 12 and 17, with 14 and 15-year-olds marking a key group whose members are keen to test their limits with alcohol and drink to intoxication but who do not necessarily enjoy the process of drinking. They dislike the taste of alcohol and the amount which needs to be drunk to reach intoxication. Designer drinks have particular characteristics that meet the needs of this group by minimizing the costs and maximizing the effects of drinking. The brand image of designer drinks matches the perceptions and expectations of 14 and 15-year-old drinkers, while 16 and 17-year-olds view these drinks as "immature". Furthermore, consumption of these drinks is linked to heavier drinking. Concludes that these results have implications for health promotion at an individual and environmental level, with a need to educate young people about the hazards of designer drinks, address the semiotic implications of designer drinks and lobby against these drinks.
AB - Shows that adolescent drinking varies considerably between the ages of 12 and 17, with 14 and 15-year-olds marking a key group whose members are keen to test their limits with alcohol and drink to intoxication but who do not necessarily enjoy the process of drinking. They dislike the taste of alcohol and the amount which needs to be drunk to reach intoxication. Designer drinks have particular characteristics that meet the needs of this group by minimizing the costs and maximizing the effects of drinking. The brand image of designer drinks matches the perceptions and expectations of 14 and 15-year-old drinkers, while 16 and 17-year-olds view these drinks as "immature". Furthermore, consumption of these drinks is linked to heavier drinking. Concludes that these results have implications for health promotion at an individual and environmental level, with a need to educate young people about the hazards of designer drinks, address the semiotic implications of designer drinks and lobby against these drinks.
U2 - 10.1108/09654289710186716
DO - 10.1108/09654289710186716
M3 - Article
VL - 97
SP - 213
EP - 224
JO - Health Education
JF - Health Education
SN - 0965-4283
IS - 6
ER -
ID: 200706