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Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationMarketing
EditorsP. Antonetti, S. Rosengren, C. Fill, P. Baines
Place of PublicationOxford
PublisherOxford University Press
Edition5th
ISBN (Print)978-0-19-880999-9
Publication statusPublished - 1 Apr 2019

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