Alice: assisting online shoppers through ontologies and novel interface metaphors
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Alice : assisting online shoppers through ontologies and novel interface metaphors. / Domingue, John; Martins, Maria; Tan, Jiacheng; Stutt, Arthur; Petursson, Helgi.
Knowledge engineering and knowledge management: ontologies and the semantic web: 13th International Conference, EKAW 2002 Sigüenza, Spain, October 1–4, 2002 Proceedings. Berlin : Springer, 2002. p. 335-351 (Lecture notes in computer science; Vol. 2473).Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
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TY - CHAP
T1 - Alice
T2 - European Knowledge Acquisition Workshop 2002
AU - Domingue, John
AU - Martins, Maria
AU - Tan, Jiacheng
AU - Stutt, Arthur
AU - Petursson, Helgi
PY - 2002
Y1 - 2002
N2 - In this paper we describe some results of the Alice project. Alice is an ontology based e-commerce project which aims to support online users in the task of shopping. Ontologies describing customers, products, typical shopping tasks and the external context form the basis for the Alice architecture. We also exploit two novel interface metaphors originally developed for navigating databases: the Guides metaphor and Dynamic Queries. The Guides metaphor was developed at Apple to reduce the cognitive load on learners navigating a large hypermedia database. Within Alice we use the Guides metaphor to allow online shoppers to classify themselves. We discuss the link between Alice Guides and Kozinet’s notion of e-tribes or Virtual Communities of Consumption. Our second interface metaphor Dynamic Queries (coupled with Starfield displays) allow users to very quickly find relevant items by displaying the results of queries, posed via specialised slider widgets, within 100 milliseconds. We have constructed a tool, Quiver, which constructs Dynamic Query interfaces on-the-fly as the result of queries to knowledge models stored on the Alice server.
AB - In this paper we describe some results of the Alice project. Alice is an ontology based e-commerce project which aims to support online users in the task of shopping. Ontologies describing customers, products, typical shopping tasks and the external context form the basis for the Alice architecture. We also exploit two novel interface metaphors originally developed for navigating databases: the Guides metaphor and Dynamic Queries. The Guides metaphor was developed at Apple to reduce the cognitive load on learners navigating a large hypermedia database. Within Alice we use the Guides metaphor to allow online shoppers to classify themselves. We discuss the link between Alice Guides and Kozinet’s notion of e-tribes or Virtual Communities of Consumption. Our second interface metaphor Dynamic Queries (coupled with Starfield displays) allow users to very quickly find relevant items by displaying the results of queries, posed via specialised slider widgets, within 100 milliseconds. We have constructed a tool, Quiver, which constructs Dynamic Query interfaces on-the-fly as the result of queries to knowledge models stored on the Alice server.
U2 - 10.1007/3-540-45810-7_30
DO - 10.1007/3-540-45810-7_30
M3 - Chapter (peer-reviewed)
SN - 9783540442684
T3 - Lecture notes in computer science
SP - 335
EP - 351
BT - Knowledge engineering and knowledge management
PB - Springer
CY - Berlin
Y2 - 1 October 2002 through 4 October 2002
ER -
ID: 1362179