An exploration of the effect of servicescape on student institution choice in UK universities
Research output: Contribution to journal › Article
In-depth interviews with prospective students revealed first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging.
This paper contributes to broadening the application of the servicescape model, to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.
|Journal||Journal of Further and Higher Education|
|Early online date||24 Sep 2015|
|Publication status||Published - 2017|
- WINTER_2015_cright_JFHE_An exploration of the effect of servicescape on student institution choice in UK universities
Rights statement: This is an Accepted Manuscript of an article published in Journal of Further and Higher Education on 27/09/2015, available online: http://www.tandfonline.com/10.1080/0309877X.2015.1070400
Accepted author manuscript (Post-print), 350 KB, PDF document