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An exploration of the effect of servicescape on student institution choice in UK universities

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An exploration of the effect of servicescape on student institution choice in UK universities. / Winter, Emma Jane; Chapleo, Chris.

In: Journal of Further and Higher Education, Vol. 41, No. 2, 2017, p. 187-200.

Research output: Contribution to journalArticle

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Winter, Emma Jane ; Chapleo, Chris. / An exploration of the effect of servicescape on student institution choice in UK universities. In: Journal of Further and Higher Education. 2017 ; Vol. 41, No. 2. pp. 187-200.

Bibtex

@article{de3db61a3aa84d43977168051e36f87e,
title = "An exploration of the effect of servicescape on student institution choice in UK universities",
abstract = "In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice.In-depth interviews with prospective students revealed first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging.This paper contributes to broadening the application of the servicescape model, to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.",
keywords = "WNU, Servicescape, student choice, higher education, marketing, university selection, university facilities",
author = "Winter, {Emma Jane} and Chris Chapleo",
year = "2017",
doi = "10.1080/0309877X.2015.1070400",
language = "English",
volume = "41",
pages = "187--200",
journal = "Journal of Further and Higher Education",
issn = "0309-877X",
publisher = "Routledge",
number = "2",

}

RIS

TY - JOUR

T1 - An exploration of the effect of servicescape on student institution choice in UK universities

AU - Winter, Emma Jane

AU - Chapleo, Chris

PY - 2017

Y1 - 2017

N2 - In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice.In-depth interviews with prospective students revealed first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging.This paper contributes to broadening the application of the servicescape model, to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.

AB - In recent years there has been increased discussion of the subjective, emotional and sociological factors influencing student choice of university. However there is a dearth of information exploring what constitutes these feelings. This exploratory paper uses the conceptual model of the servicescape to provide insight into the emotional factors driving student choice.In-depth interviews with prospective students revealed first impressions really do count. Students are deterred by poor physical environments and excited by enthusiastic staff and students. Most significantly the study revealed the necessity of a restorative servicescape to provide both a sense of escape and feeling of belonging.This paper contributes to broadening the application of the servicescape model, to a greater understanding of the impact of the environment on prospective students, and creates an opportunity to inform policy by providing university marketing decision makers with a better understanding of what constitutes the university environment and what makes it appealing to prospective students.

KW - WNU

KW - Servicescape

KW - student choice

KW - higher education

KW - marketing

KW - university selection

KW - university facilities

U2 - 10.1080/0309877X.2015.1070400

DO - 10.1080/0309877X.2015.1070400

M3 - Article

VL - 41

SP - 187

EP - 200

JO - Journal of Further and Higher Education

T2 - Journal of Further and Higher Education

JF - Journal of Further and Higher Education

SN - 0309-877X

IS - 2

ER -

ID: 2516026