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Brands and communication strategy

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationIslamic marketing and branding
Subtitle of host publicationTheory and practice
EditorsT. C. Melewar, S. F. Syed Alwi
Place of PublicationLondon
ISBN (Print)9781472440969
Publication statusPublished - 28 Sep 2017

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