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Brands and communication strategy

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationIslamic marketing and branding
Subtitle of host publicationTheory and practice
EditorsT. C. Melewar, S. F. Syed Alwi
Place of PublicationLondon
PublisherRoutledge
ISBN (Print)9781472440969
Publication statusPublished - 28 Sep 2017

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