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Broadcast sponsorship

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Standard

Broadcast sponsorship. / Turnbull, Sarah Louise.

Marketing communications: discovery, creation and conversations. ed. / Chris Fill; Sarah Turnbull. 7th. ed. London : Pearson, 2016.

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Harvard

Turnbull, SL 2016, Broadcast sponsorship. in C Fill & S Turnbull (eds), Marketing communications: discovery, creation and conversations. 7th edn, Pearson, London. <http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000589098>

APA

Turnbull, S. L. (2016). Broadcast sponsorship. In C. Fill, & S. Turnbull (Eds.), Marketing communications: discovery, creation and conversations (7th ed.). Pearson. http://www.pearsoned.co.uk/bookshop/detail.asp?item=100000000589098

Vancouver

Turnbull SL. Broadcast sponsorship. In Fill C, Turnbull S, editors, Marketing communications: discovery, creation and conversations. 7th ed. London: Pearson. 2016

Author

Turnbull, Sarah Louise. / Broadcast sponsorship. Marketing communications: discovery, creation and conversations. editor / Chris Fill ; Sarah Turnbull. 7th. ed. London : Pearson, 2016.

Bibtex

@inbook{79b16af2106c4af7aba3976fe78566d0,
title = "Broadcast sponsorship",
keywords = "WNU",
author = "Turnbull, {Sarah Louise}",
year = "2016",
month = may,
day = "25",
language = "English",
isbn = "9781292092614",
editor = "Chris Fill and Sarah Turnbull",
booktitle = "Marketing communications",
publisher = "Pearson",
edition = "7th",

}

RIS

TY - CHAP

T1 - Broadcast sponsorship

AU - Turnbull, Sarah Louise

PY - 2016/5/25

Y1 - 2016/5/25

KW - WNU

M3 - Chapter (peer-reviewed)

SN - 9781292092614

BT - Marketing communications

A2 - Fill, Chris

A2 - Turnbull, Sarah

PB - Pearson

CY - London

ER -

ID: 2528852