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Can advertising be linked to sales?

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Original languageEnglish
Title of host publicationMarketing communications
Subtitle of host publicationdiscovery, creation and conversations
EditorsChris Fill, Sarah Turnbull
Place of PublicationLondon
PublisherPearson
Edition7th
ISBN (Print)9781292092614
Publication statusPublished - 25 May 2016

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ID: 2528793