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Case study: Virgin Atlantic and Ryanair

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

This case examines two organisations that have many similarities as well as a number of significant differences. The essential technology and systems behind each organisation may be very similar, but the nature and style of management and its consequent impact on the way people working in these organisations think, feel and behave have created very different organisational cultures. So what are the similarities and what are the differences?
Original languageEnglish
Title of host publicationManagement and organisational behaviour
EditorsL. Mullins
Place of PublicationHarlow
PublisherFinancial Times Prentice Hall
Pages34-36
Number of pages3
ISBN (Print)9780273708889
Publication statusPublished - 2007

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ID: 192275